CrawlJobs Logo

Senior Marketing Manager - Business and Brand Experiences

https://www.hsbc.com Logo

HSBC

Location Icon

Location:
United States, New York

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

141300.00 - 211900.00 USD / Year

Job Description:

The US Senior Marketing Manager - Business and Brand Experiences role plays a pivotal role in shaping, delivering, and optimizing the organization's internal and external events & activation strategy. Working within the US Brand and Corporate and Institutional Banking (CIB) Marketing team, the role focuses on creating an events strategy for the US business to deliver impactful, high-quality events and experiences that strengthen brand positioning, drive client engagement, and support commercial growth.

Job Responsibility:

  • Develop and deliver an internal & external event strategy for the US in line with overarching CIB & Brand objectives
  • Create strategic platforms for events/event series to streamline and build proprietary experiences
  • Develop experiential creative and branding with the wider marketing services team
  • Create comprehensive event toolkits (templates, playbooks, guidelines, content packs)
  • Manage end-to-end delivery of strategic events, including planning, creative development, stakeholder alignment, vendor management, logistics, and post-event analysis
  • Create best in class client and employee journey's end to end
  • Drive content delivery and production at events in collaboration with other teams
  • Run the Events Council operations and create recommendations for the Events Council on a monthly basis
  • Socialize events/experience strategy, calendar and process to executives, stakeholders and broader internal teams
  • Deliver employee experiences that build trust and galvanize our people behind our values, culture and purpose

Requirements:

  • Proven marketing experience, with a focus on commercial marketing within global banking or financial services
  • Proven experience in planning and delivering large-scale, high-profile events
  • Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement
  • Bachelor's degree preferred
  • MBA or Master's in Marketing, Business, or related field preferred
  • Skilled in developing toolkits and frameworks for scalable, consistent event delivery
  • Experience managing budgets, negotiating with suppliers, and driving cost efficiencies
  • Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines
  • Excellent stakeholder management and interpersonal skills
  • Proficiency in virtual, hybrid, and in-person event formats
  • Strong leadership and collaboration skills within global, matrixed organizations
  • Must be legally authorized to work in the U.S.

Nice to have:

MBA or Master's in Marketing, Business, or related field

What we offer:
  • Competitive Total Reward Package
  • Variable pay (annual bonus)
  • Flexible benefits to improve health and well-being, finances, and lifestyle
  • Tailored professional development opportunities
  • Robust Wellness Hub
  • Industry-leading volunteerism policy
  • Generous matching gift program
  • Comprehensive program of immersive Sustainability and Climate Change Initiatives
  • Employee Resource Groups

Additional Information:

Job Posted:
October 11, 2025

Expiration:
October 24, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
Welcome to CrawlJobs.com
Your Global Job Discovery Platform
At CrawlJobs.com, we simplify finding your next career opportunity by bringing job listings directly to you from all corners of the web. Using cutting-edge AI and web-crawling technologies, we gather and curate job offers from various sources across the globe, ensuring you have access to the most up-to-date job listings in one place.