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G8 Education Logo G8 Education · -

Senior Marketing Lead

Australia, Varsity Lakes Employment contract · Job Posted March 26, 2026
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Job Description

This role is responsible for leading targeted marketing initiatives across a portfolio of priority centres, with a strong focus on improving performance, driving enrolments and strengthening local brand presence. This is a highly collaborative and strategic role, where you will partner closely with operations and cross-functional teams, while also contributing to the continuous improvement of marketing programs, tools and processes.

Job Responsibility

  • Lead and execute local area marketing strategies tailored to priority centres to drive enrolment growth and engagement
  • Analyse campaign performance data to provide insights and recommendations for continuous improvement
  • Partner with key stakeholders including Regional, Area and Centre Managers to align marketing initiatives with operational needs
  • Develop and deliver multi-channel campaigns that support demand generation, conversion and retention
  • Identify opportunities to strengthen centre visibility and performance within local communities
  • Ensure all marketing activities align with brand standards and broader business strategy
  • Manage local area marketing budgets to maximise return on investment
  • Mentor and support junior marketing team members, contributing to capability development across the team

Requirements

  • Tertiary qualification in Marketing, Events or a related
  • Minimum 5 years’ experience in marketing roles managing campaigns and programs
  • Working with Children Check (or willingness to obtain)
  • Experience with CRM systems and local area marketing tools

Nice to have

  • Proven experience in end-to-end campaign management, ideally within multi-location or service-based environments
  • Strong stakeholder engagement skills, with the ability to influence and collaborate across diverse teams
  • A data-driven approach, with the ability to translate insights into actionable strategies
  • Experience driving lead generation, customer engagement and conversion outcomes
  • Strong organisational skills with attention to detail and the ability to manage competing priorities
  • A proactive, solutions-focused mindset with a passion for continuous improvement

What we offer

  • Competitive salary package
  • Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
  • Hybrid working conditions with 3 days in office and 2 from home
  • Career development opportunities as part of a large ASX-listed company
  • Access a 50% discount on early education and childcare fees at any G8 Education Centre
  • Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more
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