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Senior Marketing Lead

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Airbnb

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Location:
Australia, Sydney

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Category:
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Salary:

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Job Description:

The Senior Marketing Lead, ANZ will report to the Senior Marketing Lead, APAC. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, APAC regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market. With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a small but high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.

Job Responsibility:

  • Develop growth plans for current and prospective users in each market
  • collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy
  • Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan
  • In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities
  • Be the relentless advocate for localization across ANZ
  • ensure all marketing activities feel local and personal
  • articulate market nuances for teams less familiar with the region
  • End to end execution and monitoring across all global and local marketing efforts and campaign activity

Requirements:

  • 15+ years in a marketing role, preferably with experience at a fast paced startup or technology company
  • Experience working in a marketing capacity across ANZ
  • Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
  • Solid business acumen to understand key business and consumer levers that unlock growth
  • Outstanding communication and presentation skills
  • able to articulate a vision, strategy and idea clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Experience managing agencies and large, multinational teams internally
  • Solid knowledge of finance and accounting
  • ability to manage budgets including forecasting, actualizing and accruing
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Willingness to regularly travel internationally
  • Fluent in English (written and verbal)
  • Appreciation for design and a passion for Airbnb

Additional Information:

Job Posted:
December 16, 2025

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