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We are seeking a highly experienced, strategically minded Senior Lead for our Paid Social program. You will own global experimentation, performance acceleration, and innovation across a range of channels including Meta, TikTok, Pinterest, Reddit, to name a few. This role will be responsible for managing existing, scaled programs towards performance guardrails as well as designing and executing high-velocity testing pipelines with optimal creative, audiences, data, and landing pages. You will drive measurable business impact, and build worldwide playbooks working with cross-functional partners.
Job Responsibility:
You will be responsible for managing and executing the day-to-day operations of our digital advertising customer acquisition program including launching, testing and optimizing paid social campaigns
You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally
You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy
You will work closely with our Creative Strategy team to develop effective full funnel Marketing programs that have a positive impact on our brand
You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program
You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify
You will be responsible for actively communicating the progress and financial health of the program across the organization
Requirements:
A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns
Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel
Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis
Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics
Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them
Strong stakeholder management & communication skills required
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance