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Senior Marketing Lead, Growth Marketing

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Shopify

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Salary:

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Job Description:

We are seeking a highly experienced, strategically minded Senior Lead for our Paid Social program. You will own global experimentation, performance acceleration, and innovation across a range of channels including Meta, TikTok, Pinterest, Reddit, to name a few. This role will be responsible for managing existing, scaled programs towards performance guardrails as well as designing and executing high-velocity testing pipelines with optimal creative, audiences, data, and landing pages. You will drive measurable business impact, and build worldwide playbooks working with cross-functional partners.

Job Responsibility:

  • You will be responsible for managing and executing the day-to-day operations of our digital advertising customer acquisition program including launching, testing and optimizing paid social campaigns
  • You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally
  • You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy
  • You will work closely with our Creative Strategy team to develop effective full funnel Marketing programs that have a positive impact on our brand
  • You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program
  • You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify
  • You will be responsible for actively communicating the progress and financial health of the program across the organization

Requirements:

  • A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns
  • Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel
  • Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis
  • Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics
  • Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them
  • Strong stakeholder management & communication skills required
  • Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance

Additional Information:

Job Posted:
January 03, 2026

Work Type:
Remote work
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