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Senior Marketing & External Affairs Manager

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Affinity Trust

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Location:
United Kingdom , Thame

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Category:
-

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Contract Type:
Not provided

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Salary:

52500.00 GBP / Year

Job Description:

If you’re a strategic, digitally confident marketing and external affairs leader who knows how to build influence, reputation, and visibility in a complex environment, this is an opportunity to shape how a values-led organisation is seen, heard, and trusted. Join an organisation transforming lives across social care. In this senior role, you’ll lead our brand, digital presence, external communications, and public affairs, ensuring our impact, expertise, and values are clearly communicated to policymakers, partners, communities, and the public. This is a hands-on leadership role combining strategy with delivery - ideal for someone who can connect brand, digital performance, PR, and stakeholder engagement to support long-term organisational growth and sector leadership.

Job Responsibility:

  • Lead and deliver an integrated marketing, digital communications, PR, and external affairs strategy aligned to organisational growth and influence
  • Drive digital visibility and authority through content, digital PR, SEO-informed campaigns, and performance insight
  • Oversee our website and social media channels, ensuring content, analytics, and audience insight inform decision-making and continuous improvement
  • Lead proactive traditional and digital PR, strengthening media relationships and positioning the organisation as a trusted voice and thought leader
  • Develop impactful campaigns, films, stories, and case studies that showcase our work, values, and real-world impact
  • Shape and deliver our public affairs and stakeholder engagement strategy, building influence with policymakers, commissioners, and sector partners
  • Lead crisis communications when required, protecting and strengthening organisational reputation
  • Manage budgets, agencies, and external suppliers to deliver high-quality, cost-effective outcomes
  • Line manage the Website & Social Media Manager and provide leadership and direction across marketing and communications activity

Requirements:

  • Proven senior experience in marketing, communications, external affairs, or a closely related field
  • A strategic mindset, with the ability to translate insight, data, and policy context into clear, effective action
  • Strong experience of digital marketing, digital PR, analytics, and content performance
  • Confidence leading PR, media relations, and reputation management, including complex or sensitive issues
  • Excellent writing and storytelling skills, adaptable to multiple audiences and platforms
  • Strong stakeholder engagement and influencing skills, including experience working with senior leaders and external partners
  • A collaborative leadership style, with experience managing people, budgets, and suppliers
  • A values-driven approach and commitment to inclusive, accessible communications

Nice to have:

Desirable experience in health, social care, or not-for-profit sectors

What we offer:
  • Hybrid working (min. 2 days/week in Thame)
  • 31 days’ annual leave (including bank holidays), rising with service
  • Health cash plan, pension, life assurance, Employee Assistance Programme
  • Blue Light Card, Cycle2Work, and option to buy additional leave

Additional Information:

Job Posted:
January 23, 2026

Expiration:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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