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As a Senior Marketing Executive, you'll work closely with the Head of Marketing, taking the lead on marketing campaigns, social media, and digital advertising activities. You'll have the chance to mentor junior team members whilst contributing to the overall success of the marketing function. As part of a small, agile team, you'll demonstrate flexibility, adaptability, and a collaborative approach. You'll have a proven track record of delivering successful marketing campaigns and achieving strong results across social media and digital advertising.
Job Responsibility:
Plan, develop, and execute marketing campaigns across digital and offline channels
Collaborate with agencies on campaign concepts and design, oversee the production and distribution of promotional materials, coordinate with IT for promotion programming and testing, ensure all campaigns comply with legal and GDPR requirements, align messaging across marketing channels and analyse and optimise campaign performance
Develop and implement strategies for social platforms including Facebook, Instagram, X, TikTok, and LinkedIn
Organise monthly content shoots with the creative agency, encourage user-generated content from store colleagues, collaborate with suppliers to enhance brand promotion and monitor performance to maximise reach and engagement
Manage digital advertising initiatives to increase store traffic and maximise ROI
Oversee Google Local Inventory Advertising, identify and pursue new digital advertising opportunities, work with agencies on campaign content and targeting and track campaign performance metrics to measure and improve campaign effectiveness
Requirements:
Proven track record of managing end-to-end multi-channel marketing campaigns
Strong knowledge of social media marketing
Strong proficiency in running digital ad campaigns
Strong project management and organisational skills
Excellent attention to detail and an analytical mindset
Proactive and positive attitude
Relevant bachelor’s degree and / or recognised marketing qualification such as CIM