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Senior Marketing Executive, London Art Fair & New Designers (up to £35,000). 12 month fixed term contract. As Senior Marketing Executive, you’ll support the Marketing Manager to plan and deliver multi-channel campaigns for London Art Fair and New Designers, driving visitor and revenue targets. You’ll bring strong digital marketing experience (email, web, content, SEO and analytics), using insight to optimise performance and improve results. A confident copywriter and campaign lead, you’ll collaborate with suppliers, partners and exhibitors to deliver targeted, content-rich activity and excellent customer service online and onsite. Highly organised and results-driven, you’ll take ownership of projects and deliver to objectives and deadlines.
Job Responsibility:
Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets
Line-manage and develop a Marketing Executive, providing clear direction and coaching
Manage budgets and agency/supplier briefs (design, print, ticketing, web), and ensure brand consistency across all creative output
Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance
Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy
Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery
Work with CRM/data leads on segmentation, data requirements and campaign analysis
track KPIs and report ticket sales regularly
Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials
Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event
Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing
Compile campaign results and insights for post-show reporting and future optimisation
Requirements:
Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing
A good understanding of the full marketing mix, with experience in digital and offline
Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns
Experience in website management and optimisation (CMS, SEO, conversion, and engagement)
Familiarity with ticket platforms and Box Office management
Strong negotiation and stakeholder management skills
Excellent organisational and time management skills, able to manage competing priorities and deadlines
Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools
Effective coach, and mentor with experience managing and motivating a team
Excellent communication and interpersonal skills
Ambition to grow, develop, and learn within the events industry
Nice to have:
Passionate about art and design
What we offer:
A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Claim back everyday health care cost with Medicash our Health Cash back plan
Lease an Electric vehicle through our EV salary sacrifice scheme
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces