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Homes for Students is one of the UK’s leading providers of student accommodation. We are looking for a proactive and commercially minded Senior Marketing Executive to support the delivery of marketing activity across new builds, mobilisations, and takeovers. Reporting into the Marketing Manager (Property & Mobilisations), this role is hands-on, fast-paced, and critical to ensuring each property launches and trades with strong visibility and relevance locally. A key part of the role will involve travelling to sites to assess marketing effectiveness on the ground, identifying what is working, what isn’t, and where there are local opportunities we may not yet be capitalising on. You’ll play an important role in shaping how each property shows up on campus, on the street, and within its local student market.
Job Responsibility:
Support the delivery of marketing activity for new builds, mobilisations, and takeovers, ensuring plans are executed accurately and on time
Visit sites to assess local marketing performance, including signage, visibility, messaging, and positioning
Identify gaps, risks, and opportunities at property level, feeding insights back to the Marketing Manager to inform wider strategy
Own and coordinate property marketing activity, including: photography and show flat dressing, on-site marketing materials, signage, hoardings, and local visibility assets
Manage and track signage requests, ensuring consistency with brand guidelines while adapting to local needs
Work closely with Campaign, Design, and Digital teams to ensure activity is aligned, joined-up, and relevant to each stage of the leasing cycle
Build strong working relationships with on-site teams, acting as a marketing point of contact during busy launch and peak periods
Liaise with photographers, suppliers, and third-party partners, ensuring quality, timelines, and budgets are controlled
Support Clearing, open days, and on-site events where required
Assist in developing tactical marketing plans that respond to local market conditions, competitor activity, and student behaviour
Monitor competitor activity and wider PBSA trends, sharing insight and recommendations
Represent Homes for Students at housing fairs, refreshers events, and sector events where required
Maintain high standards of delivery and compliance with Health & Safety policies
Support ad-hoc projects and activity as required by the Marketing Manager or wider marketing leadership team
Requirements:
Proven experience in a marketing executive or senior executive role, ideally within property, student accommodation, retail, or a similar environment
Strong written communication skills with the ability to tailor messaging for different audiences
A creative mindset with a strong eye for detail and presentation
Experience coordinating show flat dressings, photography, or on-site marketing activity
Confident working with stakeholders at all levels, including site teams and senior colleagues
Strong organisational skills with the ability to manage multiple workstreams and tight deadlines
Comfortable working independently and taking ownership of tasks
Intermediate to advanced proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
Confident presenting ideas, insights, or recommendations when required
Willingness to travel nationally to visit sites (travel is a core part of this role)
Highly proactive and solutions-focused
Strong sense of ownership and accountability
Performance-driven with pride in high-quality delivery
Adaptable and comfortable working in changing, fast-paced environments
Collaborative and positive, with a clear “can-do” attitude
Confident using judgement to make recommendations and flag risks early
Committed to equality, inclusion, and respectful working practices
Experience delivering marketing activity in a commercial environment
Experience working across multiple projects or locations
Strong attention to detail and organisational skills
Willingness and ability to travel to sites regularly
Nice to have:
Experience within the student accommodation or higher education sector
Experience supporting new site launches, mobilisations, or takeovers
Experience working closely with on-site operational teams
What we offer:
Bank holidays + 25 days annual leave
An extra day off for your birthday
Just Eat for Business - we love a regular takeaway!
Dedicated employee portal with tons of discounts
Employee of the Month Scheme with 3 monthly winners