Senior Marketing Executive (Conversion)

Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on-site and in-app to acquire new customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer, and thus is essential for our future success. The Senior Marketing Executive supports subscription acquisition initiatives by thoroughly understanding our audiences, identifying quality segments and spotting opportunities to move faster. Working collaboratively with multiple teams to ensure consistency and delivery, they live and breathe data, identify conversion improvement opportunities and run end-to-end testing programmes to generate solid learnings. They are curious by nature and are motivated by digging into the detail to identify hidden opportunities. They can interpret findings simply and concisely, and can pivot quickly in a fast moving working environment.