Senior Marketing Executive Campaigning

• Support the Head of Digital Marketing and the Marketing Manager's campaign calendars and work via their direction with other departments to implement lead generation campaigns utilising all channels within the marketing mix
• Use our HubSpot CRM build, develop and maintain automation journeys and flows to support campaign activities
• Liaise with internal teams to ensure that data and content will work together seamlessly
• Generate ideas for campaign assets from our dedicated content team or 3rd party providers
• Work closely with other members of the marketing team to support with and leverage web content, campaign landing pages, paid for and organic social media, SEO, AdWords and retargeting
• Email campaign setup, execution and monitoring
• Measure ROI and use data to report on performance and identify trends and insights to improve campaign performance
• Pro-actively address any marketing issues and provide solutions to these issues
• Stay up to date with the latest technology and best practices

• Proven commercial, hands-on marketing, CRM and marketing automation experience (HubSpot preferred but Pardot, Marketo or Salesforce considered)
• Technical literacy with familiarity in data processes and governance
• In depth knowledge of digital and non-digital marketing channels
• A background within Education or B2B is highly favourable but not essential
• A data driven mindset
• Excellent verbal and written communication skills
• Able to plan, prioritise and self-motivate
• Thrives in a fast paced-dynamic workplace

A background within Education or B2B

• 27 days + bank holiday annual leave
• Pension scheme
• Frequent social events with the team
• Cycle to Work scheme