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Senior Marketing Executive - Brand OMO Capsule & Ecom portfolio

Vietnam, Ho Chi Minh · Job Posted February 20, 2026
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Job Description

About Unilever: Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

Job Responsibility

  • Product Innovation & Renovation Development: Support BM in defining white space to capture consumer needs
  • Manage on time in full delivery of project, collaborating with supply chain team & cross-functional team & relevant external production partners
  • Frequently track and do report the performance of renovation and innovation initiatives, converting learnings into recommendations for future roadmaps and activities
  • Communication Crafting and Channel Deployment: Develop the strategic approach and creative big idea of integrated marketing communication plan (IMC plan) with precise, compelling messaging that supports brand‑building plans and aligns with category expectations
  • Lead and supervise creative agencies to develop main TVC and campaign assets in a creative & effective manner across channel ATL & BTL
  • Drive social first strategy to deliver meaningful content at scale to enhance brand relevancy toward genZ
  • Lead the deployment of in-store events & brand activations, with strong collaboration with external event agencies & internal trade channel management team
  • Lead the deployment of in-store POSMs
  • Lead the deployment of brand promotion gifts & engagement gifts, championing brand/consumer understanding and lead the collaboration with gift production agencies
  • Brand Strategy: Support BM in converting strategic category and marketing priorities into actionable commercial plans, identifying business risks and opportunities while contributing to routine monthly and annual planning processes
  • Oversee marketing budget utilization, ensuring spending is efficient, on‑target, and aligned with customer‑level promotional plans
  • Undertake additional responsibilities as directed by the line manager

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 3–5 years’ experience in brand management, IMC, or product innovation
  • Strong understanding of consumer insights, product development, and campaign execution
  • Skilled in managing creative, digital, and event agencies
  • Solid knowledge of ATL/BTL, social‑first strategies, and Gen Z content
  • Strong project management, analytical skills, and cross‑functional collaboration
  • Experience managing marketing budgets and ensuring efficient spend
  • Open-mindset, willing to learn, curiosity about business and brand development
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