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Senior Marketing Executive – Demand Generation & GTM

enreap

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Location:
India , Pune

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Job Description:

We’re looking for a full-stack B2B marketer who can connect GTM thinking, messaging, and multi-channel execution to build a predictable demand and pipeline engine for IT services and platform-led offerings. This is a high-ownership individual contributor role, embedded within a POD / business stream, where marketing co-owns demand and pipeline targets along with the Market Leader, BDRs, sales, and delivery teams.

Job Responsibility:

  • Plan and execute integrated demand programs across inbound, partner-led, lifecycle, and account-based marketing (ABM) channels
  • Own marketing’s contribution to the funnel — from messaging and campaigns to improving conversion at every buyer touchpoint
  • Execute GTM-aligned demand programs across paid media (LinkedIn & Google), webinars, events, email nurture, OEM co-marketing, ABM initiatives, BDR-supported outbound, and third-party demand channels
  • Translate Enreap’s services and platforms into clear buyer-focused messaging and campaign narratives
  • Build and manage campaign and ABM calendars aligned to POD priorities and target accounts
  • Own end-to-end execution of integrated and account-based campaigns
  • Work closely with the BDR team to align target accounts, follow-ups, and conversion strategy
  • Enable BDRs with campaign context, talk tracks, and email templates
  • Execute demand programs with third-party agencies, defining ICPs, success metrics, and quality benchmarks
  • Act as the marketing POC for OEM partners (e.g., Atlassian, AWS) in collaboration with internal channel partner managers
  • Execute OEM-supported campaigns and webinars, including MDF-backed initiatives
  • Track outcomes, demonstrate ROI, and support continued OEM marketing investments
  • Ensure alignment between OEM messaging, Enreap’s positioning, and sales priorities
  • Design and execute email, drip, lifecycle, and account-based nurture programs using tools like Zoho Email Campaigns
  • Own list segmentation, hygiene, and persona-based targeting
  • Create sales and delivery enablement assets (decks, one-pagers, case studies, GTM narratives)
  • Co-own funnel performance (MQL → SQL → pipeline influence) within the POD
  • Work with sales, BDRs, and delivery teams to improve conversion at each stage
  • Track and report campaign, ABM, and funnel performance
  • Monitor CAC, CPL, MQLs, SQLs, account engagement, and influenced pipeline
  • Continuously optimize messaging, channel mix, conversion rates, and CAC

Requirements:

  • 3–5 years of experience in B2B demand generation or growth marketing
  • Experience in IT services, SaaS, or software-led businesses preferred
  • Hands-on experience with paid campaigns, LinkedIn Ads, ABM, webinars/events, and email marketing
  • Working knowledge of email marketing / automation tools (Zoho Email Campaigns preferred)
  • Experience working closely with BDRs, sales, delivery teams, and partners
  • Exposure to OEM-led GTM and MDF programs
  • Experience managing third-party demand generation agencies
  • Strong analytical mindset and comfort with funnel, account, pipeline, and CAC metrics
  • High ownership and comfort working in POD-based, fast-paced environments
What we offer:
  • High ownership & real impact in a POD-based GTM model
  • Exposure to ABM, OEM ecosystems, and modern demand practices
  • Strong collaboration with sales, BDRs, delivery, and leadership
  • Clear growth path into a Marketing Manager / Growth Manager role
  • Opportunity to build and scale demand systems, not just run campaigns

Additional Information:

Job Posted:
February 19, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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