Senior Marketing Events Manager

• Identify and prioritize industry events aligned with business goals and audience needs
• Develop a strategic event calendar to drive pipeline, retention, and brand awareness
• Collaborate cross-functionally to create integrated, localized events that deliver ROI and brand impact, while serving as the internal expert on impactful event experiences
• Contribute to the development and evolution of marketing event processes that strengthen program growth and scalability
• Develop creative, high-quality event concepts and lead end-to-end event logistics, including vendors, venues, budget, and on-site execution
• Ensure brand consistency across all experiences including speaker alignment and content development
• Partner stakeholders to host roundtables, meetups, and forums that highlight product innovations and deepen customer engagement
• Define and track KPIs, report on event impact, and use insights to refine strategy
• Continuously improve event formats and messaging to maximize ROI
• Act as the connective tissue between Marketing, Sales, and Product—ensuring events reflect current business priorities and customer needs
• Lead cross-functional project management to maintain alignment, accelerate execution, and support strategic decision making
• Share field insights to guide messaging and product strategy
• Support GoFundMe’s annual flagship event, Collaborative, with a focus on sales and customer engagement

• 5-7 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology
• Proven track record of executing events that influence pipeline and build brand equity
• Deep understanding of the event lifecycle—from strategy and logistics to content and measurement
• Strong collaboration skills and experience working closely with Sales, Customer Success, and cross-functional teams
• Creative, agile, and highly organized, with exceptional time management to manage multiple events and competing priorities under tight deadlines
• Experience with Salesforce, ClickUp, Swoogo, and/or other event management tools
• Comfortable working with distributed teams and traveling up to 35% of the time

Bachelor's degree preferred, ideally in Marketing, Communications, or a related field

• Competitive pay
• Comprehensive healthcare benefits
• Financial assistance for things like hybrid work, family planning
• Generous parental leave
• Flexible time-off policies
• Mental health and wellness resources
• Learning, development, and recognition programs