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Reporting to the Vice President of Marketing – National Brand, you are responsible for initiating and guiding communication, branding, and social media strategies for the national brand. You act as an expert in the company's marketing activities, supporting the business development of all our brands. You also contribute to the development plan for new products or product lines.
Job Responsibility:
Establish and implement a marketing team that will meet current and future brand development needs
Define the annual marketing budget based on the strategies you develop to ensure long-term brand visibility
Participate in the development of various brand projects (new products, new categories, etc.)
Develop innovative communication strategies
Stay up to date with major trends in communication and marketing
Continuously analyze market trends, consumer behaviors, and competitor activities, adjusting the marketing plan as needed
Set up key performance indicators (KPIs) to measure the effectiveness of marketing campaigns
Support the sales team in launching new product lines in the Canadian market
Maintain positive and ongoing leadership within the team
Requirements:
University degree in business administration, communication, and/or marketing
Minimum of 5 years of relevant experience in a similar marketing role
5 to 10 years of experience in team management
Strong leadership skills with the ability to influence and persuade
Extensive experience in the consumer goods sector (food industry)
Excellent oral and written communication skills in both French and English
Solid knowledge of web marketing, digital marketing, and social media
Ability to manage multiple projects simultaneously and prioritize effectively