Senior Marketing Data Strategist

We're looking for a Senior Marketing Data Strategist to join Haypp Group's Acquisition team within the Marketing function and take ownership of how we measure, understand, and optimize marketing performance across all markets. In this role, you will shape and drive our marketing measurement and data strategy, building the foundation that enables better investment decisions, stronger customer insights, and long-term growth. You will move the organization from channel-level optimization towards a holistic view of customer acquisition, lifetime value, and business impact. This is a highly strategic and cross-functional role where you will work closely with Marketing, Finance, Product, Tech, CRM, and Data & Insights. You will challenge assumptions, influence decision-making, and build scalable frameworks that support how we evaluate marketing effectiveness across markets and channels. You will also lead our journey towards a more advanced measurement ecosystem, where Marketing Mix Modeling (MMM), attribution, and customer value analysis work together to guide smarter decisions and future capabilities such as personalization and AI-driven insights. Hybrid work model with in-office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with strong team connection