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The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights to measure marketing’s performance and impact, understand the customer experience, and develop advanced models for marketing. As a Senior Marketing Data Analyst in E&E, you will be responsible for the creation of intelligent tools, analysis and insights that deliver results to product marketers and sales partners with rapidly evolving requirements. You will contribute to the development of Marketing systems of Learning tools that enables key business decisions and highlight opportunities for future growth. You will also support the rhythm of business and guide recommended actions to the stakeholders based on detailed data analysis and insights. We are seeking someone who is curious, comfortable with ambiguity, detail-oriented and able to use rigorous analytical techniques to develop scalable, efficient, and effective analytical data products, at times taking a deep dive into data to tell a story. In addition, you build on the successes of others, value cross team collaboration, and contribute to a diverse and inclusive workplace.
Job Responsibility:
Lead large complex analytics and reporting projects, delivering accurate, accessible, and repeatable business reporting and insights to stakeholders across all levels
Demonstrate leadership and subject matter expertise in business and data landscape, standardized reporting, experimentation, and analysis to support performance discussions across multiple channels
Design and implement scalable tools and self-serving dashboards to support business performance, fuel data driven decision making, identify customer engagement patterns, and other outcomes that foster a culture of learning in the Marketing organization
Proactively help the business leverage data and insights to enhance our ability to inform on marketing efforts and increase efficacy of our approaches. Provide rhythm of the business analytics support, actionable insights, and recommendations to optimize and scale marketing campaigns
Apply a customer/stakeholder-oriented focus and user experience and design best practices to ensure data analysis is easily consumable through visualization, presentation, and storytelling
Execute data analysis using multiple data sets and sources. Lead discussions interpreting results and connecting them to relevant business context. Impact: provide actionable recommendations to optimize business investments in a way that can be repeated and scaled as needed
Partner with Data Services on technical requirements to enable data availability, data quality, transformations, and integrity for analytics and the wider business self-service usage in a secure and compliant manner
Requirements:
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR equivalent experience
1+ years experience building data agents in Fabric