This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights that measure marketing's performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and ROI. We are looking for a Senior Marketing Data Analyst - Events Analytics who thrives at the intersection of events intelligence, demand generation analytics, and business impact - someone who can transform complex event and multichannel data into strategic insights that drive registration optimization, attendance maximization, post-event engagement, and pipeline acceleration.
Job Responsibility:
Event Performance Analytics & Measurement: Own the end-to-end events analytics strategy and measurement framework for all Microsoft marketing events
Design and implement comprehensive event performance dashboards
Establish standardized key performance indicators, benchmarks, and measurement methodologies
Attendee Journey & Engagement Analytics: Design analytics frameworks to measure the full attendee lifecycle
Track and analyze attendee engagement signals
Identify patterns and segments in attendee behavior
Collaborate with Customer Insights teams
Analytics Development & Enablement: Design and implement scalable event reporting tools and self-service dashboards in Power BI
Collaborate with Data Services
Apply statistical and analytical techniques
Develop experimentation frameworks
Requirements:
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR equivalent experience
Nice to have:
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis