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Senior Marketing Data Analyst - Events Analytics

United States, Redmond 106400.00 - 203600.00 USD / Year · Job Posted January 31, 2026
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Job Description

The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights that measure marketing's performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and ROI. We are looking for a Senior Marketing Data Analyst - Events Analytics who thrives at the intersection of events intelligence, demand generation analytics, and business impact - someone who can transform complex event and multichannel data into strategic insights that drive registration optimization, attendance maximization, post-event engagement, and pipeline acceleration.

Job Responsibility

  • Event Performance Analytics & Measurement: Own the end-to-end events analytics strategy and measurement framework for all Microsoft marketing events
  • Design and implement comprehensive event performance dashboards
  • Establish standardized key performance indicators, benchmarks, and measurement methodologies
  • Develop near-real-time reporting capabilities
  • Demand Generation & Channel Attribution: Build and optimize multichannel attribution models
  • Integrate and normalize data across Adobe Analytics, Marketo, Sprinklr, event registration systems, email platforms, and paid media tools
  • Analyze traffic channel effectiveness, conversion funnel performance, and audience journey patterns
  • Develop channel ROI frameworks
  • Attendee Journey & Engagement Analytics: Design analytics frameworks to measure the full attendee lifecycle
  • Track and analyze attendee engagement signals
  • Identify patterns and segments in attendee behavior
  • Collaborate with Customer Insights teams
  • Analytics Development & Enablement: Design and implement scalable event reporting tools and self-service dashboards in Power BI
  • Collaborate with Data Services
  • Apply statistical and analytical techniques
  • Develop experimentation frameworks

Requirements

  • Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR equivalent experience

Nice to have

  • Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR equivalent experience
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