Senior Marketing Consultant, Wells Fargo

Wells Fargo

Location:
United States, New York ▼
Charlotte
San Francisco

Category:
-

Contract Type:
Not provided

Salary:

73100.00 - 155900.00 USD / Year

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Job Description:

Wells Fargo is seeking a Senior Marketing Consultant to help support the execution of the Business Banking brand across marketing channels to drive awareness, engagement, and conversion. This role will aid in the management and execution of the Business Banking brand implementation across the enterprise, partner cross-functionally on the seamless execution of upper funnel General Market and Hispanic marketing to ensure brand value, tone, and messaging integrated across all paid and owned channels, and support the amplification of the brand with partners in public relations, experiential events, and/or influencers. This role will help execute the rebuild of the Business Banking portion of the public website to drive engagement and incremental business checking growth across business customers, work with experience optimization and partner teams to execute and implement learnings from Adobe Target test plans tied to content, navigation, customer journey and design improvements on the website, and lead accessibility testing and remediation of defects of the digital properties to ensure compliance.

Job Responsibility:

Execute the integration of the brand and Business Banking value proposition across channels
Work with Enterprise Brand Marketing team on any brand needs such as naming, trademarks, legal reviews, photoshoots, updates to guidelines, and playbooks
Manage marketing campaigns that promote Wells Fargo Business Banking overall to drive awareness and influence the acquisition of new business banking customers in our branches and on Wellsfargo.com
Partner closely with the creative agency vendors and internal partners to optimize marketing budget with the objective of achieving the customer acquisition goal and ROI objectives
Work with banker readiness teams to ensure training, feedback loops
Direct data analysts/modelers, channel managers, creative designers, and operations employees to achieve business and campaign goals
Track macro-economic trends, small business environment, competitor strategies and recommend pivots in the bank’s upper funnel, digital and content strategy
Collaborate with Growth, Deepening and Marketing Science Teams to forecast campaign results, help author business cases, and publish campaign reporting packages that record the performance of the marketing investment
For the public website, conduct ongoing tracking and remediation of URLs and links for enhancements and performance
Track all on-us assets to ensure aligned with legal and compliance. Maintain assets and optimizations of those assets as needed
Provide ongoing performance updates to Head of Brand, Content & Digital, the Head of Small & Business Banking, Marketing Executives, CSBB CMO, SBB leadership team, and other C-suite level executives
Ideate for breakthrough marketing concepts that will improve customer experience, response rates, and lower the campaign cost per account
Collaborate with various partners, stakeholders, and senior leaders to deliver new customer goals
Monitor cross-team roadmaps to determine impacts when there are changes across lines of business and how that influences or changes marketing

Requirements:

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years’ experience in upper funnel marketing/or campaign execution with a focus on driving awareness and conversion

Nice to have:

Proven success refining campaign strategy, including pivots in customer targeting, creative execution, and messaging
Proven success in defining and executing on digital strategies that optimize business performance
Knowledge of business banking products, retail banking, and small business customer segment
Familiarity with vendor management from creative agencies to data vendors
Experience with Testing, Measurement, and Reporting tools like Adobe Target, Adobe Experience Manager, Adobe Audience Manager, Adobe Customer Journey Analytics, and Google Analytics
Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
Ability to direct creative teams to develop marketing content and marketing campaign assets
Must be able to successfully navigate a matrixed environment
Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Must thrive in a fast-paced environment
Experience in retail banking, preferably Small & Business Banking a plus
Experience in digital product management in strategy and/or technical role a plus along with tools like Confluence and JIRA

What we offer:

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Additional Information:

Job Posted:
July 01, 2025

Expiration:
July 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Marketing Consultant