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Senior Marketing Consultant

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States, New York

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Category:
-

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Contract Type:
Not provided

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Salary:

73100.00 - 155900.00 USD / Year
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Job Description:

Wells Fargo is seeking a Senior Marketing Consultant to help support the execution of the Business Banking brand across marketing channels to drive awareness, engagement, and conversion. This role will aid in the management and execution of the Business Banking brand implementation across the enterprise, partner cross-functionally on the seamless execution of upper funnel General Market and Hispanic marketing to ensure brand value, tone, and messaging integrated across all paid and owned channels, and support the amplification of the brand with partners in public relations, experiential events, and/or influencers. This role will help execute the rebuild of the Business Banking portion of the public website to drive engagement and incremental business checking growth across business customers, work with experience optimization and partner teams to execute and implement learnings from Adobe Target test plans tied to content, navigation, customer journey and design improvements on the website, and lead accessibility testing and remediation of defects of the digital properties to ensure compliance.

Job Responsibility:

  • Execute the integration of the brand and Business Banking value proposition across channels
  • Work with Enterprise Brand Marketing team on any brand needs such as naming, trademarks, legal reviews, photoshoots, updates to guidelines, and playbooks
  • Manage marketing campaigns that promote Wells Fargo Business Banking overall to drive awareness and influence the acquisition of new business banking customers in our branches and on Wellsfargo.com
  • Partner closely with the creative agency vendors and internal partners to optimize marketing budget with the objective of achieving the customer acquisition goal and ROI objectives
  • Work with banker readiness teams to ensure training, feedback loops
  • Direct data analysts/modelers, channel managers, creative designers, and operations employees to achieve business and campaign goals
  • Track macro-economic trends, small business environment, competitor strategies and recommend pivots in the bank’s upper funnel, digital and content strategy
  • Collaborate with Growth, Deepening and Marketing Science Teams to forecast campaign results, help author business cases, and publish campaign reporting packages that record the performance of the marketing investment
  • For the public website, conduct ongoing tracking and remediation of URLs and links for enhancements and performance
  • Track all on-us assets to ensure aligned with legal and compliance. Maintain assets and optimizations of those assets as needed
  • Provide ongoing performance updates to Head of Brand, Content & Digital, the Head of Small & Business Banking, Marketing Executives, CSBB CMO, SBB leadership team, and other C-suite level executives
  • Ideate for breakthrough marketing concepts that will improve customer experience, response rates, and lower the campaign cost per account
  • Collaborate with various partners, stakeholders, and senior leaders to deliver new customer goals
  • Monitor cross-team roadmaps to determine impacts when there are changes across lines of business and how that influences or changes marketing

Requirements:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 3+ years’ experience in upper funnel marketing/or campaign execution with a focus on driving awareness and conversion

Nice to have:

  • Proven success refining campaign strategy, including pivots in customer targeting, creative execution, and messaging
  • Proven success in defining and executing on digital strategies that optimize business performance
  • Knowledge of business banking products, retail banking, and small business customer segment
  • Familiarity with vendor management from creative agencies to data vendors
  • Experience with Testing, Measurement, and Reporting tools like Adobe Target, Adobe Experience Manager, Adobe Audience Manager, Adobe Customer Journey Analytics, and Google Analytics
  • Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
  • Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
  • Ability to direct creative teams to develop marketing content and marketing campaign assets
  • Must be able to successfully navigate a matrixed environment
  • Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
  • Must thrive in a fast-paced environment
  • Experience in retail banking, preferably Small & Business Banking a plus
  • Experience in digital product management in strategy and/or technical role a plus along with tools like Confluence and JIRA
What we offer:
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Additional Information:

Job Posted:
July 01, 2025

Expiration:
July 10, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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