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Senior Marketing Capability Manager

United Kingdom, Luton · Job Posted May 29, 2026
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Job Description

Join TUI's central marketing team to develop and deliver our first Marketing Capability programme. In this strategic role, you'll create the foundation for marketing teams to operate more effectively across our global business, defining the TUI 'way of marketing' and championing a 'One TUI' approach.

Job Responsibility

  • Define common ways of working by introducing new processes and tools that deliver a more standardized approach to marketing across TUI's global operations
  • Own the short and long-term capability roadmap with clear deliverables as you lead our ongoing marketing capability programme
  • Oversee the creation of toolkits and processes that deliver greater efficiency and improved business outcomes, guiding markets to implement these new tools effectively
  • Champion innovation by identifying and implementing new processes utilizing AI-led solutions while staying current on the latest developments in marketing capability
  • Engage cross-functional teams around key capability topics, leading conversations and gaining buy-in for new processes with stakeholders across different markets and business units
  • Create a more consistent approach to learning and development across MS&C, ensuring all colleagues have fair and equal access to growth opportunities

Requirements

  • Demonstrable experience in successfully developing and managing capability initiatives that have led to increased business efficiencies
  • Worked across different regions, with a solid understanding of pan-European markets and cultural nuances that affect marketing approaches
  • Demonstrable experience with managing external agencies to support in achieving internal goals
  • Led change-driving projects from conception to completion, delivering against timely goals and objectives with measurable results
  • Communicate effectively with diverse stakeholders, building networks and influencing at all levels of the business to drive adoption of new processes
  • Fluent in English
  • Strategic mindset that can balance short-term efficiency gains with long-term capability development goals

Nice to have

Additional language abilities (German, French, Dutch)

What we offer

  • Attractive remuneration
  • Discretionary bonus schemes
  • Generous travel benefits
  • Extensive health & well-being support
  • Flexible working
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Involvement with local charity and sustainability initiatives like the TUI Care Foundation
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