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Glean Logo Glean · -

Senior Marketing Campaign Manager

United States, San Francisco Bay Area 165000.00 - 187000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Glean is seeking a Senior Marketing Campaign Manager to serve as the strategic and operational lead for high-impact, integrated marketing campaigns that drive pipeline, brand awareness, and revenue growth. You will partner closely with Product Marketing, Content, Creative, Digital, Field Marketing, and Sales to translate strategy and messaging into full-funnel, multi-channel programs. You will architect, launch, and optimize campaigns that guide prospects from awareness to opportunity acceleration, ensuring every initiative is measurable, repeatable, and scalable.

Job Responsibility

  • Lead the development and execution of a global demand generation strategy and campaigns calendar
  • Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales
  • Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams
  • Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel
  • Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards, contribute to business reviews, and synthesize findings for the broader marketing team
  • Own and optimize a global demand generation budget, strategically allocating spend for Glean’s three core campaigns across programs in line with ROI goals

Requirements

  • 8+ years of progressive demand generation experience
  • At least 3 years of integrated campaign experience
  • Preferably in designing B2B campaigns for CIO/IT leader personas
  • Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning
  • Proven track record of driving significant lead and pipeline growth
  • Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting
  • Diplomatic, team-oriented leader
  • Previous people management experience is preferred

Nice to have

  • Thrive at the intersection of creativity and business impact
  • Infuse campaigns with bold, original concepts and formats – pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise

What we offer

  • Medical, Vision, and Dental coverage
  • Generous time-off policy
  • Opportunity to contribute to your 401k plan
  • Home office improvement stipend
  • Annual education and wellness stipends
  • Vibrant company culture through regular events
  • Healthy lunches daily
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