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Alfa Laval Energy Division Marketing is looking for Senior Marketing Campaign Lead. In this role, you will define campaign strategy and content architecture, manage cross-functional teams and timelines, optimize campaigns using real-time data, and develop activation kits for business units & sales companies. You will own large divisional integrated marketing initiatives, acting as the internal agency led by orchestrating cross-functional teams and enabling Sales Companies to activate locally with excellence. This role requires running agile teams aligned with divisional calendars and BU roadmaps, partnering closely with business owners and performance marketing for amplification. In this role you will be responsible for leading divisional campaign plans and key creative platforms.
Job Responsibility:
Co-lead yearly marketing planning process supporting growth ambition
Act on business insights to shape impactful Marketing initiatives
Partner with industry business & product owners to develop world-class marketing activations
Define objectives, value propositions and content spine
Run integrated plans across Web, Performance, PR, Social