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Senior Marketing / Campaign Analyst

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Mastercard

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Location:
India , Pune

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Global Business Service Center team is looking for a Senior Analyst, Marketing Analytics to partner with the marketing teams to access and support marketing activities – campaigns and platform. The ideal candidate is passionate about knowing the why, consumer behavior, marketing & consumer motivation; the candidate should be highly motivated, self-starter, intellectually curious, analytical, and possesses an entrepreneurial mindset.

Job Responsibility:

  • Tracking campaign performance, analyzing data and metrics and providing actionable insights
  • Implementing tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
  • Preparing and presenting campaign reports and insights to stakeholders, highlighting the key findings and recommendations
  • Identifying opportunities for campaign improvements and implement strategic adjustments as needed
  • Staying updated with the marketing trends, technologies and best practices to drive campaign innovation
  • Tracking usage, monitoring traffic and providing insights pertaining to campaign collaborative page/repository platform
  • Supporting fulfillment activities, including reporting, analytics support, digital marketing setup support and data processing from & for the regional marketing team
  • Tracking processes and metrics, providing reporting and readouts for KPIs focused on performance, impact, and value-add initiatives
  • Collaborating with various internal teams to ensure seamless delivery and execution

Requirements:

  • Overall, 6-8 years of experience with 4 years of relevant experience
  • Strong understanding of marketing principles, campaign development and digital marketing channels
  • Proficiency in using analytics tools to measure and optimize campaign performance
  • Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
  • Additional knowledge of digital marketing/digital tracking tools and techniques, including social media platforms, email marketing software and web analytic tools (Adobe Analytics)
  • Excellent writing, communication, and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners

Additional Information:

Job Posted:
January 02, 2026

Employment Type:
Fulltime
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