CrawlJobs Logo

Senior Marketing Automation Strategist

zionandzion.com Logo

Zion & Zion

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

This role will be responsible for supporting the execution and optimization of email programs across the full customer lifecycle including acquisition, onboarding, activation, growth, retention, and reactivation. In this role, you will collaborate with the Marketing Automation team and Account Managers, as well as cross-functionally with Strategy, CX/UX, Creative, Social, Digital Media, and CDP team members on a day-to-day basis, to provide a world-class customer experience to our clients and their audiences.

Job Responsibility:

  • Develop Marketing Automation strategies for key agency clients
  • Integrate Marketing Automation platforms into other marketing technologies including: Customer Data Platform (CDP), Customer Relationship Management (CRM), SMS, Reporting Visualization tools
  • Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
  • Build, test, and approve email campaigns using WYSIWYG templated email editors
  • Assist Marketing Automation strategist and Account Manager with related on-going tasks
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Troubleshoot and provide solutions to technical errors and technology misconfiguration
  • Research, test and apply best practices to improve marketing automation performance
  • Author early-stage use-case requirements

Requirements:

  • Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
  • Extensive experience in the use of marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
  • Salesforce experience (2 years required
  • 5 years preferred)
  • Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
  • Knowledge of database management concepts
  • Proficiency in HTML
  • Proficiency in SQL preferred
  • Highly organized and self-motivated with a sense of urgency
  • Strong independent project management skills
  • Experience working across multiple industries

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
Icon
Zion & Zion - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Marketing Automation Strategist

New

Senior Content Strategist

As a Senior Content Strategist, you will own the development and execution of tr...
Location
Location
South Africa , Cape Town
Salary
Salary:
Not provided
collinsongroup.com Logo
Collinson
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in content strategy, digital marketing, or a related field, with 5+ years in a senior or leadership role, ideally within the travel, hospitality, or lifestyle industries
  • Proven track record of developing and executing innovative, high-impact content strategies that drive engagement, conversions, and measurable revenue growth
  • Extensive expertise in SEO, content marketing, omnichannel content strategies, and emerging digital content trends
  • Advanced proficiency with enterprise-level content management systems (CMS), analytics platforms, marketing automation tools, and AI-driven personalization technologies
  • Exceptional writing, editing, and storytelling skills, with the ability to craft compelling, brand-aligned narratives across diverse channels
  • Strong executive leadership and strategic planning skills, with experience managing global teams, navigating matrixed organizations, and leading complex, cross-functional projects
  • Fluency in English is essential
  • proficiency in additional languages (e.g., Spanish, French, German, Mandarin) is highly advantageous for supporting global content localization and multicultural campaigns
  • Demonstrated expertise in data analysis, performance optimization, and using insights to refine strategies and achieve business objectives
  • Deep passion for the travel industry, with a nuanced understanding of how content influences traveller behaviour, decision-making, and loyalty
Job Responsibility
Job Responsibility
  • Develop and own the global content strategy, aligning it with business goals and brand vision
  • Act as a key advisor to senior leadership, influencing enterprise-wide strategies
  • Drive innovation by implementing emerging technologies and best practices in content creation and distribution
  • Oversee the planning, creation, distribution, and governance of content across all platforms (digital and offline)
  • Ensure the content ecosystem delivers seamless and personalized customer experiences
  • Establish scalable processes for content development, localization, and distribution
  • Build, mentor, and lead high-performing content teams, fostering collaboration and accountability
  • Identify skill gaps and provide professional development opportunities for team growth
  • Develop advanced frameworks for measuring content performance and tying metrics to ROI and strategic outcomes
  • Leverage data insights to refine content strategies and improve KPIs like engagement and conversion rates
  • Fulltime
Read More
Arrow Right

Digital Strategist

Terra is looking for a Digital Strategist who can turn big ideas into smart, act...
Location
Location
United States
Salary
Salary:
Not provided
terrahq.com Logo
Terra
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally in an agency, start-up, or consultancy environment
  • clear career storyline of marketing wins backed up with data
  • expertise in at least two core marketing practice areas (e.g., SEO, paid media, content marketing, email, or automation) and a strong understanding of how all channels work together
  • experience owning client accounts or major strategic workstreams, from discovery through execution
  • skilled at leading client conversations that uncover insights, clarify objectives, and set a clear course toward measurable results
  • comfortable translating complex ideas into clear, persuasive strategies for stakeholders, including senior executives
  • build trust quickly, balancing strategic vision with a practical, results-oriented approach
  • collaborate seamlessly with cross-functional teams (design, content, media, and development)
  • organized, adaptable, and able to manage multiple projects in a fast-paced environment without losing sight of the details
  • eager to contribute to Terra’s strategic direction while learning from and working closely with the Senior Digital Strategist
Job Responsibility
Job Responsibility
  • Lead the marketing strategy for your assigned client accounts, ensuring all initiatives are aligned with business objectives and audience needs
  • Drive client discovery sessions to surface insights, clarify goals, and define meaningful performance metrics
  • Develop cross-channel marketing strategies that integrate content, paid media, SEO, email, and automation into cohesive, results-driven experiences
  • Collaborate with the Senior Digital Strategist to ensure your account strategies align with Terra’s broader strategic approach and best practices
  • Partner with creative, technical, and media teams to translate strategy into effective campaigns, providing direction and feedback throughout execution
  • Review content and campaign plans to ensure they meet brand standards, messaging priorities, and channel objectives
  • Monitor performance, surface insights from data, and make strategic adjustments to maximize impact
  • Stay ahead of market trends and evolving customer behaviors, continuously spotting opportunities and threats
  • Contribute to Terra’s own marketing and strategic initiatives, bringing forward new ideas and recommendations
  • Collaborate with company and department leadership to support Terra’s own branding and marketing efforts, as well as specific sales pursuits
What we offer
What we offer
  • In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
  • 100% company funded health insurance, with dental and vision options
  • 401(k) plan to help save for your future
  • Permanent remote work option
  • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend and quarterly employee appreciation gift
  • One-time reimbursement for work from home equipment
  • Monthly team bonding sessions / happy hours
  • Pre-tax commuter benefits
  • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
  • Fulltime
Read More
Arrow Right

Senior Client Account Strategist (Digital)

As a Senior Client Account Strategist (Digital) at 321, you will play a dual rol...
Location
Location
United States , Orlando
Salary
Salary:
80000.00 - 93000.00 USD / Year
321 Brand + Social House
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment
  • Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns
  • Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale
  • Experience supervising or mentoring a team
  • skilled at coaching and guiding direct reports in digital marketing excellence
  • Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion
  • Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning
  • Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization
  • Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency
  • Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders
Job Responsibility
Job Responsibility
  • Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor
  • Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on business growth and measurable results
  • Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams
  • Translate complex business objectives into actionable digital strategies and communicate them clearly across creative, media, and development teams
  • Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows
  • Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTube
  • Own the development and optimization of sophisticated customer journey strategies, from awareness to conversion to retention
  • Define campaign KPIs, budget allocations, and messaging priorities based on client goals and advanced market insights
  • Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms
  • Ensure campaigns align with key performance metrics across the funnel—from awareness to conversion and retention
  • Fulltime
Read More
Arrow Right

Senior Media Strategist

We are looking for a curious, hands-on architect to lead our media strategy and ...
Location
Location
Japan , Chiyoda, Tokyo
Salary
Salary:
Not provided
paloaltonetworks.com Logo
Palo Alto Networks
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in media strategy and planning, with a heavy lean into B2B SaaS or tech
  • Mastery of the modern media stack—Google Marketing Platform, LinkedIn, and Intent platforms
  • Experience with Japanese trade media and direct sponsorships is essential
  • Business-level English for global collaboration
  • Native-level Japanese for local execution
  • You understand the P&L. You can speak the language of Sales and Product as fluently as you speak the language of media metrics.
Job Responsibility
Job Responsibility
  • Architect and Own Media Plans
  • Buying Group Orchestration
  • Translate Media to Business Outcomes
  • Strategic Influence & Stakeholder Management
  • Content & Creative Catalyst
  • Drive Automation & POV
  • Fulltime
Read More
Arrow Right

Senior Media Strategist

We are looking for a curious, hands-on architect to lead our media strategy and ...
Location
Location
Japan , Chiyoda, Tokyo
Salary
Salary:
Not provided
paloaltonetworks.com Logo
Palo Alto Networks
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in media strategy and planning, with a heavy lean into B2B SaaS or tech
  • Successfully navigated long sales cycles and multi-stakeholder buying committees
  • Mastery of the modern media stack—Google Marketing Platform, LinkedIn, and Intent platforms
  • Experience with Japanese trade media and direct sponsorships is essential
  • Business-level English for global collaboration and native-level Japanese for local execution
  • Understand the P&L
  • Can speak the language of Sales and Product as fluently as you speak the language of media metrics
Job Responsibility
Job Responsibility
  • Architect and Own Media Plans across Audio, Video, CTV, Social, Intent platforms, and Content Syndication
  • Buying Group Orchestration
  • Translate Media to Business Outcomes
  • Strategic Influence & Stakeholder Management
  • Content & Creative Catalyst
  • Drive Automation & POV
  • Fulltime
Read More
Arrow Right

Senior Media Strategist (Sr. Manager)

We are looking for a curious, hands-on architect to lead our media strategy and ...
Location
Location
Japan , Chiyoda, Tokyo
Salary
Salary:
Not provided
paloaltonetworks.it Logo
Palo Alto Networks Italia
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in media strategy and planning, with a heavy lean into B2B SaaS or tech
  • Mastery of the modern media stack—Google Marketing Platform, LinkedIn, and Intent platforms
  • Experience with Japanese trade media and direct sponsorships is essential
  • Business-level English for global collaboration and native-level Japanese for local execution
  • You understand the P&L
Job Responsibility
Job Responsibility
  • Architect and Own Media Plans
  • Buying Group Orchestration
  • Translate Media to Business Outcomes
  • Strategic Influence & Stakeholder Management
  • Content & Creative Catalyst
  • Drive Automation & POV
  • Fulltime
Read More
Arrow Right

Retention Strategist

As a Retention Strategist, you will architect and execute comprehensive retentio...
Location
Location
United States
Salary
Salary:
60000.00 USD / Year
lilosocial.com Logo
Lilo Social
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in retention marketing, lifecycle marketing, or customer success with a focus on DTC ecommerce brands
  • Expert-level proficiency in Klaviyo with deep understanding of advanced segmentation, flow architecture, and analytics capabilities
  • Proven track record of driving significant revenue growth and LTV improvement through comprehensive retention programs
  • Strong experience with subscription commerce including churn analysis, cohort retention optimization, and subscription lifecycle management
  • Advanced analytical skills with ability to extract insights from complex datasets, build predictive models, and make data-driven strategic recommendations
  • Demonstrated client-facing experience presenting strategies, insights, and results to senior stakeholders with confidence and clarity
  • Deep understanding of lifecycle marketing principles including customer journey mapping, segmentation strategy, and multi-touch attribution
  • Leadership experience mentoring team members, developing retention frameworks, and building scalable processes
  • Experience with subscription platforms such as Recharge, Skio, Ordergroove, or similar subscription management tools
  • Proficiency with additional retention channels including direct mail, loyalty programs, referral systems, or community building initiatives
Job Responsibility
Job Responsibility
  • Develop and execute comprehensive lifecycle retention strategies encompassing email, SMS, subscription programs, loyalty initiatives, and customer success touchpoints
  • Design and architect advanced segmentation frameworks and customer journey maps that deliver personalized experiences across the entire post-purchase lifecycle
  • Build and optimize subscription retention programs including churn reduction strategies, failed payment recovery, dunning management, and upgrade/downgrade flows
  • Lead strategic A/B testing roadmaps across all retention channels to continuously improve performance and identify scalable opportunities
  • Analyze customer cohorts, purchase patterns, and behavioral data to identify at-risk segments and develop targeted retention initiatives
  • Create advanced automation flows in Klaviyo including welcome series, abandoned cart recovery, post-purchase sequences, win-back campaigns, and VIP customer nurture
  • Collaborate with creative and design teams to develop high-converting retention creative assets and messaging frameworks that drive action
  • Monitor and report on retention KPIs including LTV, repeat purchase rate, churn rate, revenue per recipient, engagement metrics, and cohort analysis
  • Present strategic insights and performance results to client leadership teams with actionable recommendations for growth
  • Partner cross-functionally with paid media, CRO, and creative teams to ensure cohesive customer experiences from acquisition through retention
What we offer
What we offer
  • 401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
  • Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
  • Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
  • Wellness Benefits: Complimentary Headspace subscription and fitness stipend
  • Fully Remote: Work from anywhere with flexible hours and a distributed team culture
  • Technology Supplied: Equipped with the latest laptop and necessary tools for success
  • Professional Development: Opportunities for growth, training, and expanded responsibilities
  • Fulltime
Read More
Arrow Right

Senior Retention Strategist

The main focus of this role is to strategize, write copy, manage accounts, and h...
Location
Location
United States
Salary
Salary:
85000.00 - 100000.00 USD / Year
lilosocial.com Logo
Lilo Social
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 years’ experience in a retention role with a brand or agency with a focus on DTC Ecommerce
  • Expert knowledge in creating and optimizing multiple email accounts at scale for Ecommerce brands
  • Confident interpersonal communication and relationship builder, including the ability to hold people accountable and conduct difficult conversations
  • Strong knowledge of email marketing, ESP’s, copywriting, and best practices for email deliverability. Understanding of other messaging platforms, such as SMS and Messenger
  • Proven experience in the direct-to-consumer (DTC) space with expertise in Klaviyo or other major email service providers. Hands-on experience with A/B testing and persuasive copywriting
  • Ability to organize, prioritize and manage multiple tasks with great attention to detail. Self-starter that can work independently and collaborate with a team
Job Responsibility
Job Responsibility
  • Strategize, write copy, manage accounts, and handle deployment to increase customer lifetime value for email and SMS campaigns
  • Strategize, plan, outline, manage design, build, and launch campaigns and automation flows
  • Keep a close eye on click-through rates, sales, and conduct frequent A/B testing
  • Fully manage and scale email and SMS accounts, with a focus on customer retention and lifetime value
  • Manage needs internally while providing insight and roadmaps for clients on where and how to scale and improve
  • Drive constant team and client communication
  • Work cross-functionally with the project team including Paid Social, Paid Search, CRO, and Creative/Design
  • Collaborate with team and account manager to plan cohesive marketing strategies
  • Take ownership and strategize campaign calendars and automation backlog for email and SMS services, and effectively communicate a clear execution plan
  • Help to manage a Digital Designer and Developer as needed
  • Fulltime
Read More
Arrow Right