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Senior Marketing Automation Strategist

Zion & Zion

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

This role will be responsible for supporting the execution and optimization of email programs across the full customer lifecycle including acquisition, onboarding, activation, growth, retention, and reactivation. In this role, you will collaborate with the Marketing Automation team and Account Managers, as well as cross-functionally with Strategy, CX/UX, Creative, Social, Digital Media, and CDP team members on a day-to-day basis, to provide a world-class customer experience to our clients and their audiences.

Job Responsibility:

  • Develop Marketing Automation strategies for key agency clients
  • Integrate Marketing Automation platforms into other marketing technologies including: Customer Data Platform (CDP), Customer Relationship Management (CRM), SMS, Reporting Visualization tools
  • Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
  • Build, test, and approve email campaigns using WYSIWYG templated email editors
  • Assist Marketing Automation strategist and Account Manager with related on-going tasks
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Troubleshoot and provide solutions to technical errors and technology misconfiguration
  • Research, test and apply best practices to improve marketing automation performance
  • Author early-stage use-case requirements

Requirements:

  • Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
  • Extensive experience in the use of marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
  • Salesforce experience (2 years required
  • 5 years preferred)
  • Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
  • Knowledge of database management concepts
  • Proficiency in HTML
  • Proficiency in SQL preferred
  • Highly organized and self-motivated with a sense of urgency
  • Strong independent project management skills
  • Experience working across multiple industries

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
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