Senior Marketing Automation Manager

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
• Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
• Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
• Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
• Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency
• Act as a core lifecycle partner to Customer Marketing
• Collaborate with Sales, RevOps, and Product teams
• Own lifecycle prioritization and roadmap planning
• Balance short-term execution needs with long-term platform scalability and strategic investments
• Create a culture of curiosity, experimentation, and operational rigor
• Lead, mentor, and grow a team of lifecycle and marketing automation specialists

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
• SaaS and/or B2B experience strongly preferred
• 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
• Deep Marketo expertise required
• Marketo certification strongly preferred
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
• Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
• Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
• Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
• Advanced familiarity with HTML/CSS
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
• Comfortable operating in a fast-paced, high-growth, and evolving environment
• Exceptional verbal and written communication skills
• Strong attention to detail and operational discipline
• MAP and/or Salesforce Admin certifications are a strong plus

MAP and/or Salesforce Admin certifications

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program