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Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, standards, and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence. In this role, you will own the divisional marketing automation strategy and lifecycle programs end-to-end. You will design scalable, modular journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build and scale a data-driven lifecycle engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with the standards, templates, and coaching needed to execute effectively.
Job Responsibility:
Define lifecycle frameworks across personas, products, industries and stages