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Alfa Laval Logo Alfa Laval · -

Senior Marketing Automation Lead

Sweden; Denmark, Lund · Job Posted March 22, 2026

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Job Description

Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, standards, and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence. In this role, you will own the divisional marketing automation strategy and lifecycle programs end-to-end. You will design scalable, modular journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build and scale a data-driven lifecycle engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with the standards, templates, and coaching needed to execute effectively.

Job Responsibility

  • Define lifecycle frameworks across personas, products, industries and stages
  • design modular end-to-end journeys (onboarding, adoption, upsell, churn prevention, win-back)
  • Maintain global modules, governance, and localization toolkits
  • Develop lead/account scoring, optimize performance, tracking, and tagging standards
  • Ensure GDPR compliance and governance
  • Build and optimize automated, journeys with dynamic content across channels
  • Manage always-on-lifecycle programs and ensure accurate tagging and tracking
  • Integrate marketing automation with Web, CRM, product, event, and other relevant systems
  • collaborate on templates, audience sync, and personalization
  • Lead structured testing across messaging, offers, cadence, and channels, maintaining a knowledge base to scale successes
  • Develop playbooks, templates, training, and conduct audits/readiness assessments
  • Manage central assets and localization workflows

Requirements

  • Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics, or similar
  • 8+ years hands-on in B2B or B2C marketing automation
  • Agency or Center of Excellence background required
  • Deep expertise in one or more marketing automation platforms (e.g., Marketo preferred, HubSpot, Salesforce)
  • Practical knowledge of deliverability, privacy (GDPR), and data hygiene
  • Evidence of journey architectures designed, scoring models tuned, and before/after impact on revenue metrics
  • Track record of delivering growth in marketing generated lead pipeline, conversion, retention & engagement
  • Excellent English skills both written and spoken
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