Senior Marketing Attribution Specialist Job at Demant (Smørum)

Senior Specialist – Quality Assurance

The QA Specialist will work in projects related to Adobe Campaign, Adobe Experie...

Location

India , Gurugram

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
Master’s degree preferred (MBA/MS Computer Science/M.Tech Computer Science, etc.)
Overall 5-7 years of relevant experience in QA domain with Adobe Campaign Classic, AJO, CDP, AEP
Relevant working experience in a communication platform or MarTech stack
Adobe certifications preferred
Ability to program in HTML/CSS/JavaScript
Ability to write & understand complex SQL queries
Understanding of Email, SMS, PUSH, including responsive design principles, templating, and data schemas
Deep knowledge of email marketing principles including responsive design and familiarity with cross-client rendering issues & test practices across email clients. (e.g. Gmail, Outlook, Yahoo, etc)

Job Responsibility

Design and execute comprehensive test plans for campaigns, workflows, segments and real-time journeys across Adobe Campaign Classic, AJO and AEP environments
Validate campaign configurations, personalization logic and dynamic content rendering across email, SMS, and in-app channels in ACC/AJO/CDP
Conduct end to end testing of customer journeys in AJO, ensuring triggers, conditions and touchpoints behave as expected based on customer behavior and profile data
Validate schema configurations, data sets and event configurations in ACC/AEP/AJO
Run rendering tests across major email clients (e.g. Outlook, Gmail, Yahoo) and devices (desktop, tablet, mobile) using tools like Email on Acid, Litmus, etc to ensure consistent cross=platform customer experiences
Validate UTM parameters and tracking links for proper analytics attribution and campaign performance monitoring. Review email design elements to ensure they align with standards and testing all hyperlinks, CTAs to ensure they lead to the intended destinations
Ensure compliance with internal QA standards, marketing governance policies and data privacy regulations
Collaborate with Stakeholders to plan test schedules & strategies in accordance with project scope or delivery dates
Documenting any issues identified during the QA process and regularly optimizing the QA checklist
Manage and optimize data processes, conducting knowledge share sessions within the team so as to ensure 100% quality and avoiding redundancy of internal errors

Senior Performance Marketing Specialist

Meshy is seeking a results-driven Senior Performance Marketing Specialist to joi...

Location

China , Beijing

Salary:

Not provided

Meshy LLC

Expiration Date

Until further notice

Requirements

At least 3 years of experience in performance marketing
Solid hands-on experience on major overseas platforms (Google, Meta) and domestic platforms such as WeChat and Xiaohongshu
Strong data analysis skills, proficient in Google Analytics, Ads Manager, or similar tools
Familiarity with A/B testing and audience segmentation, with the ability to make rapid data-driven campaign decisions
Technical understanding of ad tracking and attribution, able to collaborate with technical teams for accurate measurement and optimization
Results-oriented, with excellent logical thinking and self-driven learning ability
Strong communication and cross-team coordination skills, able to efficiently drive collaboration

Job Responsibility

Develop and execute performance marketing strategies across Google, Meta, and domestic platforms such as WeChat and Xiaohongshu, aiming to drive user growth and maximize ROI
Continuously analyze campaign data to identify high-potential channels and growth opportunities, allocate budgets effectively, and optimize overall strategy
Work closely with internal creative teams or external agencies to provide data-backed creative direction and optimization suggestions
Design and implement A/B tests, optimizing ad performance across audience targeting, creative assets, and other dimensions
Monitor and analyze key performance indicators (e.g., CPC, CPA, ROAS), driving continuous improvement in campaign efficiency
Stay up-to-date on advertising platform policies, algorithms, and industry trends to quickly respond and maximize campaign impact
Collaborate with the tracking team to ensure campaign performance is measurable and optimizable, leveraging technical understanding of tracking and attribution

Fulltime

Senior Marketing Analyst

We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansa...

Location

United States , Leawood

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing, sales, or analytics roles
Strong analytical skills with expertise in marketing KPIs, attribution modeling, and campaign metrics
Proficiency in using marketing automation platforms and engagement tools such as HubSpot
Advanced knowledge of SQL for data extraction and analysis
Experience in creating and interpreting data visualizations for senior-level audiences
Solid understanding of customer segmentation and data-driven marketing strategies
Familiarity with AI tools and their application in marketing analytics
Proficiency in Excel, including advanced formulas for data analysis

Job Responsibility

Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates
Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement
Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies
Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership
Collaborate with internal teams, including software engineers and data specialists, to access and utilize necessary datasets
Create compelling data visualizations that effectively communicate findings to stakeholders
Apply customer segmentation techniques to tailor marketing strategies and enhance targeting efforts
Leverage AI tools and coding capabilities to optimize marketing automation and data processes
Stay informed on industry trends and innovations to continuously improve marketing effectiveness

What we offer

medical insurance
vision insurance
dental insurance
life insurance
disability insurance
401(k) plan

Senior Marketing Analyst

We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansa...

Location

United States , Leawood

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing, sales, or analytics roles
Strong analytical skills with expertise in marketing KPIs, attribution modeling, and campaign metrics
Proficiency in using marketing automation platforms and engagement tools such as HubSpot
Advanced knowledge of SQL for data extraction and analysis
Experience in creating and interpreting data visualizations for senior-level audiences
Solid understanding of customer segmentation and data-driven marketing strategies
Familiarity with AI tools and their application in marketing analytics
Proficiency in Excel, including advanced formulas for data analysis

Job Responsibility

Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates
Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement
Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies
Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership
Collaborate with internal teams, including software engineers and data specialists, to access and utilize necessary datasets
Create compelling data visualizations that effectively communicate findings to stakeholders
Apply customer segmentation techniques to tailor marketing strategies and enhance targeting efforts
Leverage AI tools and coding capabilities to optimize marketing automation and data processes
Stay informed on industry trends and innovations to continuously improve marketing effectiveness

What we offer

medical, vision, dental, and life and disability insurance
401(k) plan

Senior Performance Marketing Specialist

Work alongside performance marketers, data engineers & data scientists and be re...

Location

Spain , Barcelona

Salary:

Not provided

Delivery Hero

Expiration Date

Until further notice

Requirements

3-5+ years of experience in performance marketing, with a strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS
Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization
Strong analytical mindset with a passion for turning data into actionable insights
Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams
Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer
Ability to thrive in a fast-paced, dynamic environment and drive projects from strategy to execution
Excellent communication and problem-solving skills with a proactive approach
Fluency in English (additional languages are a plus)

Job Responsibility

Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE)
Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels
Bring a hands-on, data-driven approach to daily operations, helping the team tackle challenges and exceed goals
Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact
Own your performance targets and consistently deliver on key metrics to drive growth
Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance
Lead continuous optimization efforts through A/B testing and performance analysis, ensuring every campaign is fine-tuned for maximum efficiency
Work cross-functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level

What we offer

An enticing equity plan that lets you own a piece of the action
Top-notch private health insurance to keep you at your peak
Monthly Glovo credit to satisfy your cravings
Discounts on transportation, food, and even kindergarten expenses
Discounted gym memberships to keep you energized
Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year
Enhanced parental leave, and office-based nursery
Online therapy and wellbeing benefits to ensure your mental well-being

Fulltime

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...

Location

United States

Salary:

130000.00 - 140000.00 USD / Year

EverCommerce

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
SaaS and/or B2B experience strongly preferred
3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
Deep Marketo expertise required
Marketo certification strongly preferred
Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions

Job Responsibility

Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch

What we offer

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Fulltime

Director of Growth & Demand

The Director, Growth & Demand Generation plays a critical role in driving full-f...

Location

United States , Philadelphia

Salary:

150000.00 USD / Year

Flight Centre Brand

Expiration Date

June 12, 2026

Requirements

10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
5+ years in a marketing leader role, preferably working in a shared services and multi-brand company
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
Excellent communicator and collaborator across functions and seniority levels
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work

Job Responsibility

Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals
Provide strategic direction to regional brand teams on program execution and channel activation
Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation
Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance
Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics
Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI
Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions
Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels
Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally
In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration

What we offer

Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Health benefits including, medical, dental, vision, gender affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k program with partial match
Tuition Reimbursement Program

Fulltime

Senior Performance Marketing Specialist

At HubX we build mobile apps, used and loved by millions all around the world. W...

Location

Turkey , İzmir

Salary:

Not provided

HubX

Expiration Date

Until further notice

Requirements

Bachelor’s or Master’s Degree in related fields
5+ years experience at marketing department in a digital marketing position
At least 2 years of experience in specifically Mobile Apps & Gaming industry experience
Proven track record of scaling UA campaigns across multiple international markets
Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web Ads
Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics etc.)
Advanced Microsoft Excel skills and ability to analyze complex datasets
Experience in budget ownership and optimization at scale
Strong project management skills and ability to lead cross-functional initiatives

Job Responsibility

Lead and manage large-scale performance marketing campaigns across multiple platforms such as Facebook, Google, TikTok, Applovin and other ad networks by data-driven decisions
Define user acquisition strategies and ensure campaigns are fully aligned with HubX’s growth objectives
Mentor and guide junior/mid performance marketers, fostering a culture of learning and experimentation
Collaborate with the creative team to provide KPI insights to produce new key creatives
Collaborate with product managers and data teams to align marketing strategies with business goals
Build and optimize advanced campaign structures, audiences, and automation flows
Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
Present actionable insights to leadership and influence decision-making at the company level
Stay ahead of industry trends, emerging channels, and adtech innovations to keep HubX competitive globally

What we offer

A competitive compensation package
A brand new Macbook and welcome kit
Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage
Gym Reimbursement
A unique and top-notch office
Unlimited coffee from XPresso
Limitless Snacks & breakfast
Continuous education
Meditopia membership
Cambly access

Fulltime

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Senior Marketing Attribution Specialist

Job Responsibility

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