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Senior Marketing Analyst

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Rapid7

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Location:
United States , Boston

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Category:
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Contract Type:
Not provided

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Salary:

102000.00 - 138000.00 USD / Year
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Job Description:

Rapid7 is looking for a data-driven and strategically minded Senior Marketing Analyst to join our Revenue Operations Analytics team. In this role, you won't just be "reporting the news"—you’ll be the investigative journalist uncovering the "why" behind our marketing performance. You will partner across the Go-to-Customer (GTC) organization to turn complex datasets into clear narratives that drive investment decisions and optimize our global growth engine.

Job Responsibility:

  • Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions
  • Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue
  • Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance
  • Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into strategic recommendations
  • Technical Excellence: Partner with the Data Engineering team to ensure marketing data is accurately captured in Snowflake and structured for scalable reporting
  • Ad-hoc Analysis: Dive deep into specific business problems and propose data-backed solutions

Requirements:

  • 5+ years of experience in Marketing Analytics, Revenue Operations, or Business Intelligence within a B2B SaaS environment
  • Advanced SQL skills
  • Mastery of Tableau (or similar BI tools like PowerBI/Sigma)
  • Deep Salesforce knowledge, specifically regarding Lead, Contact, Campaign, and Opportunity objects
  • Experience with Attribution Models (First-touch, Multi-touch, W-shaped) and an understanding of the B2B buyer’s journey
  • Strong Business Acumen (understanding of SaaS business mechanics like CAC, LTV, Retention)
  • Curious & Collaborative mindset

Additional Information:

Job Posted:
April 16, 2026

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