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This role sits within the Marketing team and partners closely with our Data team to drive clear, actionable insights across the full marketing and sales funnel. You’ll own marketing performance reporting end-to-end from maintaining core marketing metrics, to building datasets and dashboards, to surfacing insights that influence strategy and execution. This role plays a critical part in helping the business understand how leads are generated across online and offline channels, how they move through the sales cycle, and what drives conversion, efficiency, and revenue. You’ll also support ad hoc analysis for marketing and leadership stakeholders, help identify data quality or tracking gaps, and work cross-functionally to ensure marketing performance data is trusted and actionable. Success in this role requires strong analytical skills, deep marketing and sales understanding, and the ability to work independently in a fast-moving, highly collaborative environment while proactively bringing insights and recommendations forward.
Job Responsibility:
Build, maintain, and evolve marketing reporting and dashboards that measure performance across channels, campaigns, and stages of the funnel
Partner with the Data team to leverage curated BigQuery tables, write SQL queries, and ensure marketing data is accurate, reliable, and well-modeled
Analyze lead flow and conversion performance across online and offline marketing channels, from first touch through revenue
Develop dashboards in BI tools (Sigma) that allow both high-level performance views and deep drill-downs into specific channels, campaigns, and segments
Evaluate and apply different attribution models to help marketing and sales understand what’s driving impact and where to invest
Surface insights, trends, and anomalies in the data, and proactively bring forward recommendations to improve performance and efficiency
Work closely with Marketing, Sales, and Revenue stakeholders to answer business questions and support planning, experimentation, and optimization
Help define and standardize key marketing metrics and reporting best practices
Requirements:
Strong SQL skills and hands-on experience analyzing data in a modern data warehouse (BigQuery or similar)
Experience building dashboards and visualizing insights within BI tools (Sigma or similar)
A solid understanding of marketing performance measurement, including lead generation, funnel conversion, and campaign analysis
Experience working with both online and offline marketing channels and understanding how they contribute across the sales cycle
Familiarity with marketing and sales systems such as Salesforce and Marketo, and how data flows between them
Working knowledge of common marketing attribution models and their strengths, limitations, and use cases
Proven ability to partner effectively with data teams, product teams, and go-to-market stakeholders
Strong communication skills and the ability to translate complex data into clear insights and recommendations
A proactive, self-sufficient mindset with comfort moving quickly in an evolving environment
Nice to have:
Direct experience with Salesforce and Marketo reporting, data structures, or integrations
Exposure to experimentation, campaign testing, or performance optimization frameworks
Experience helping define data models or metrics in collaboration with data engineering teams
Experience with DBT and airflow for defining data models and running ETL
What we offer:
Restricted Stock Units in a fast growing, well-funded technology company
Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
Employer contributions to HSA accounts
Paid Parental Leave
Paid life insurance, short-term and long-term disability