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We are seeking a Senior Marketing Analyst to support data-driven decision-making across digital marketing initiatives. This role is responsible for building and maintaining dashboards to monitor web performance, analyzing user behavior and campaign effectiveness, and partnering with cross-functional teams to optimize conversion and key user actions. The ideal candidate is intellectually curious, highly analytical, and passionate about using data to tell a clear performance story. This is a collaborative, cross-functional role working closely with web operations, web project management, and digital marketing teams to drive revenue impact and continuous optimization of digital experiences.
Job Responsibility:
Build, maintain, and enhance dashboards that track website performance, conversion rates, and key digital KPIs
Partner with Web Marketing and Conversion Rate Optimization teams to design, implement, and interpret A/B and multivariate tests
Track, analyze, and report on online user behavior, campaign performance, and overall marketing impact
Develop and deliver monthly and quarterly performance summaries for leadership and key stakeholders
Perform ad hoc analysis across websites and digital marketing channels
Monitor daily, weekly, and monthly business performance against goals and analyze trends over time
Identify data anomalies, troubleshoot discrepancies, and ensure reporting accuracy and timeliness
Translate complex analytical findings into actionable recommendations and business insights
Contribute to the ongoing improvement of analytics infrastructure, including integration of new or external data sources
Develop scalable reporting to measure marketing ROI and performance across channels
Requirements:
Bachelor's degree and 2+ years of experience in marketing analytics or web analytics
Hands-on experience with web testing and analytics tools such as Adobe Analytics, Google Analytics, and/or Optimizely
Experience with A/B testing, multivariate testing, and digital optimization practices
Strong analytical skills with the ability to diagnose issues and uncover opportunities
Working knowledge of Microsoft Excel (pivot tables, basic visualizations) and PowerPoint
Excellent written and verbal communication skills, with the ability to clearly present data and insights
Strong problem-solving skills, attention to detail, and a sense of urgency
Nice to have:
Familiarity with SQL, Tableau, SEO, PPC, or marketing ROI methodologies is a plus
What we offer:
medical, vision, dental, and life and disability insurance