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Robert Half Logo Robert Half · -

Senior Marketing Analyst

United States, Austin · Job Posted April 12, 2026
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Job Description

We are seeking a Senior Marketing Analyst to support data-driven decision-making across digital marketing initiatives. This role is responsible for building and maintaining dashboards to monitor web performance, analyzing user behavior and campaign effectiveness, and partnering with cross-functional teams to optimize conversion and key user actions. The ideal candidate is intellectually curious, highly analytical, and passionate about using data to tell a clear performance story. This is a collaborative, cross-functional role working closely with web operations, web project management, and digital marketing teams to drive revenue impact and continuous optimization of digital experiences.

Job Responsibility

  • Build, maintain, and enhance dashboards that track website performance, conversion rates, and key digital KPIs
  • Partner with Web Marketing and Conversion Rate Optimization teams to design, implement, and interpret A/B and multivariate tests
  • Track, analyze, and report on online user behavior, campaign performance, and overall marketing impact
  • Develop and deliver monthly and quarterly performance summaries for leadership and key stakeholders
  • Perform ad hoc analysis across websites and digital marketing channels
  • Monitor daily, weekly, and monthly business performance against goals and analyze trends over time
  • Identify data anomalies, troubleshoot discrepancies, and ensure reporting accuracy and timeliness
  • Translate complex analytical findings into actionable recommendations and business insights
  • Contribute to the ongoing improvement of analytics infrastructure, including integration of new or external data sources
  • Develop scalable reporting to measure marketing ROI and performance across channels

Requirements

  • Bachelor's degree and 2+ years of experience in marketing analytics or web analytics
  • Hands-on experience with web testing and analytics tools such as Adobe Analytics, Google Analytics, and/or Optimizely
  • Experience with A/B testing, multivariate testing, and digital optimization practices
  • Strong analytical skills with the ability to diagnose issues and uncover opportunities
  • Working knowledge of Microsoft Excel (pivot tables, basic visualizations) and PowerPoint
  • Excellent written and verbal communication skills, with the ability to clearly present data and insights
  • Strong problem-solving skills, attention to detail, and a sense of urgency

Nice to have

Familiarity with SQL, Tableau, SEO, PPC, or marketing ROI methodologies is a plus

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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