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Robert Half Logo Robert Half · IT - Software Development

Senior Marketing Analyst

United States, Miami · Job Posted June 28, 2026
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Job Description

We are seeking a highly technical and strategic Senior Marketing Analyst to drive data-informed decision-making across the marketing organization. This role will leverage advanced analytics to connect marketing investments to business outcomes and own the end-to-end analytics process—from data aggregation to insight generation. The ideal candidate brings deep expertise in Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Databricks to unify complex datasets, apply robust attribution methodologies, and uncover actionable insights that improve performance across customer segments.

Job Responsibility

  • Architect, maintain, and leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Databricks
  • Unify multiple data sources to enable holistic, cross-channel analysis
  • Develop and refine multi-touch attribution models
  • Analyze channel performance across conversion metrics including CPA, AOV, and ROAS
  • Evaluate performance by customer segment
  • Connect marketing spend across channels to key business outcomes (pipeline, revenue, CAC)
  • Provide recommendations for budget allocation and investment optimization
  • Partner with media agencies to assess campaign effectiveness and improve performance
  • Support website and app analytics to improve conversion rates
  • Lead A/B testing analysis across landing pages, creative, targeting, and offers
  • Perform complex data analysis including extraction, normalization, and aggregation of large datasets
  • Generate insights to inform marketing strategy
  • Analyze customer behavior across demographics and segments
  • Track segment performance over time and recommend targeted strategies
  • Identify opportunities for personalization and improved engagement
  • Conduct regression and correlation analysis to identify drivers of conversion, churn, and engagement
  • Apply predictive modeling techniques to forecast performance trends
  • Build and maintain executive-level dashboards using CJA Workspace and Databricks
  • Translate complex data into clear, actionable insights

Requirements

  • Bachelor's degree in Statistics, Data Science, Economics, or a related field
  • 3–5+ years of experience in marketing analytics, preferably within eCommerce or complex B2C environments
  • Experience working with paid media channels (Google Ads, Meta, programmatic) and CRM/email platforms
  • 1–2+ years of hands-on experience with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO)
  • Advanced proficiency in Databricks for data manipulation and analysis
  • Strong understanding of multi-touch attribution methodologies (algorithmic, time-decay, custom models)
  • Experience conducting statistical analysis (correlation, regression) to evaluate campaign performance and customer behavior

Nice to have

  • Experience with Adobe Experience Platform (AEP) and Experience Data Model (XDM)
  • Exposure to text analytics, sentiment analysis, or customer feedback analysis
  • Background in data science, including machine learning for targeting optimization or forecasting

What we offer

  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
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