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Rapid7 Logo Rapid7 · IT - Software Development

Senior Marketing Analyst

Czechia, Prague · Job Posted May 31, 2026
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Job Description

Rapid7 is looking for a data-driven and strategically minded Senior Marketing Analyst to join our Revenue Operations Analytics team. In this role, you won't just be 'reporting the news'—you'll be the investigative journalist uncovering the 'why' behind our marketing performance. You will partner across the Go-to-Customer (GTC) organization to turn complex datasets into clear narratives that drive investment decisions and optimize our global growth engine. The ideal candidate is someone who lives in the intersection of Marketing and Math. You are an expert at tracking a lead's journey from the first click to a closed-won deal, and you have the technical chops to build the models that prove it.

Job Responsibility

  • Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions
  • Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue
  • Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance
  • Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into 'so-what' takeaways and strategic recommendations
  • Technical Excellence: Partner with the Data Engineering team to ensure marketing data (from Marketo, Salesforce, etc.) is accurately captured in Snowflake and structured for scalable reporting
  • Ad-hoc Analysis: Dive deep into specific business problems—like why a specific region's MQL-to-SQL conversion is lagging—and propose data-backed solutions

Requirements

  • 5+ years of experience in Marketing Analytics, Revenue Operations, or Business Intelligence within a B2B SaaS environment
  • Advanced SQL skills are a must. You should be comfortable joining complex tables in Snowflake to extract insights
  • Mastery of Tableau (or similar BI tools like PowerBI/Sigma) to create intuitive, self-service executive dashboards
  • CRM (ideally Salesforce) knowledge, specifically regarding Lead, Contact, Campaign, and Opportunity objects
  • Experience with Attribution Models (First-touch, Multi-touch, W-shaped) and an understanding of the B2B buyer's journey
  • Strong Business Acumen: You don't just look at data
  • you understand the mechanics of a SaaS business (CAC, LTV, Retention, etc.)
  • Curious & Collaborative: You have a 'detective' mindset and enjoy working with cross-functional partners to solve 'the puzzle' of revenue growth
  • Apply a strong understanding of self and adaptive communication to translate complex analytical findings into clear objectives that foster commitment from cross-functional partners
  • Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success
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