Senior Market Researcher

• Design and execute brand health tracking studies to monitor brand performance over time
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats
• Collaborate with cross-functional teams to translate insights into actionable strategies for brand growth
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner
• Stay abreast of industry trends and advancements in market research tools and methodologies

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry
• Strong analytical skills with the ability to interpret data and generate insightful conclusions
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced environment
• Proactive, detail-oriented, and capable of managing multiple projects simultaneously
• Solid background in conducting quantitative research including surveys
• Experienced in qualitative research techniques such as focus groups, in-depth interviews, ethnographic studies, and content analysis
• Skilled in performing secondary research
• Familiarity with SEO tools and social listening platforms
• Ability to conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking
• Keen sense for identifying and interpreting emerging trends
• Experience in segmenting target markets and developing detailed customer personas

A Master’s degree is a plus

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Onboarding stipend for home office peripherals + accessories
• Learning & Development allowance
• Learning & Development programs
• Quarterly stipend for Wellness, WiFi, etc.
• Mental Health support & resources
• Free subscription to the Scribd Inc. suite of products
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company-wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
• Access to AI Tools