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Senior Market Researcher

United States; Canada; Mexico, San Francisco 101000.00 - 191000.00 USD / Year · Job Posted February 18, 2026
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Job Description

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing data-backed recommendations across the organization. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

Job Responsibility

  • Design and execute brand health tracking studies to monitor brand performance over time
  • Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends
  • Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats
  • Collaborate with cross-functional teams to translate insights into actionable strategies for brand growth
  • Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques
  • Present findings and recommendations to senior management and stakeholders in a clear, compelling manner
  • Stay abreast of industry trends and advancements in market research tools and methodologies

Requirements

  • Bachelor's degree in Marketing, Business, Statistics, or a related field
  • 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry
  • Strong analytical skills with the ability to interpret data and generate insightful conclusions
  • Excellent communication and presentation skills
  • Ability to work collaboratively in a fast-paced environment
  • Proactive, detail-oriented, and capable of managing multiple projects simultaneously
  • Solid background in conducting quantitative research including surveys
  • Experienced in qualitative research techniques such as focus groups, in-depth interviews, ethnographic studies, and content analysis
  • Skilled in performing secondary research
  • Familiarity with SEO tools and social listening platforms
  • Ability to conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking
  • Keen sense for identifying and interpreting emerging trends
  • Experience in segmenting target markets and developing detailed customer personas

Nice to have

A Master’s degree is a plus

What we offer

  • Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
  • 12 weeks paid parental leave
  • Short-term/long-term disability plans
  • 401k/RSP matching
  • Onboarding stipend for home office peripherals + accessories
  • Learning & Development allowance
  • Learning & Development programs
  • Quarterly stipend for Wellness, WiFi, etc.
  • Mental Health support & resources
  • Free subscription to the Scribd Inc. suite of products
  • Referral Bonuses
  • Book Benefit
  • Sabbaticals
  • Company-wide events
  • Team engagement budgets
  • Vacation & Personal Days
  • Paid Holidays (+ winter break)
  • Flexible Sick Time
  • Volunteer Day
  • Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
  • Access to AI Tools
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