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Senior Market Research Executive

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Kantar

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Location:
Nigeria , Lagos

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Job Responsibility:

  • To be a key point of contact for clients on a specific area of their business
  • To handle all data requests and project briefs ensuring timely, accurate delivery of information and offering good levels of insight
  • Contribute to the growth of the client’s business within Worldpanel by Numerator by identifying potential revenue opportunities

Requirements:

  • Gather facts and figures, monitor self and others, and achieve goals in a timely and factual manner
  • Seek ways of perfecting things, raising standards, reducing errors and overcoming omissions
  • Bring a sense of urgency to situations, demonstrating an active approach, and a willingness to get involved to increase pace, achieve goals and meet objectives
  • Take decisions as appropriate, and ensure others do likewise
  • Provide satisfactory solutions in situations involving the new and unexpected
  • Have a flexible approach in changing situations and be adaptable in difficult circumstances, continuously striving to achieve a result
  • Work independently when required, while remaining responsive to feedback and direction from line manager
  • Be curious, demonstrate a real desire to learn, seek out training opportunities and actively participate in meetings
  • Show dedication to both the client and the client service team, demonstrating a professional work ethic and willingness to focus and commit when required
  • Be a key point of contact for a specific area of the client’s business, attending on-site days and owning all related client data requests and project briefs
  • Understand where Worldpanel complements and competes with other information your client buys
  • Demonstrate real curiosity and a willingness to focus and commit in dealings with your clients
  • Be responsible for managing your own day-to-day workload and establishing priorities with the client as needed
  • Anticipate client demands and proactively find solutions
  • Support Manager in client meetings/whilst on-site by preparing meeting material and handling follow-up requests
  • Personally de-brief key contacts on any requests/project briefs that you have completed
  • Demonstrate commercial awareness by understanding revenue targets, identifying and acting upon potential revenue opportunities
  • Manage client expectations if demands are unreasonable or you can see a better approach
  • Anticipate client needs and be cognizant of the Worldpanel plans for developing the account
  • When faced with a problem adopt a positive, hard-working attitude
  • Train client users on software and data interpretation
  • Highlight and raise client concerns with any Worldpanel deliverables and help identify potential issues as they arise
  • Offer your opinion and recommendations to your team manager regarding the relevance and effectiveness of regular deliverables and general client servicing
  • Share guidelines and efficient ways of working with other team members
  • Assume responsibility for checking and reviewing any regular reports sent to your client contacts to ensure their accuracy and relevance
  • Production and interpretation of Big 6 analyses with a focus on finding patterns in the data, highlighting key points and making recommendations
  • Confidently use the more advanced capabilities within Powerview such as level groups, distributions etc
  • Build a network of contacts within Worldpanel Operations who can help you resolve difficulties with the data or systems
  • Attend on-site days and de-brief key contacts on any requests/smaller project briefs that you have completed
  • Discuss briefs with clients, challenging appropriately to make sure requests have been properly thought through and offering advice on how best to tackle issues
  • Be conversant in the methodology and deliverables of all the panels and services run by the division
  • Recognise patterns, draw logical conclusions, consider implications and make recommendations based on your analysis and knowledge of the client’s business
  • Always make valuable contributions to basic ad-hoc client data requests by adding commentary and drawing out key findings
  • Draw on your understanding of your client’s business, brand plans and category goals to ensure your recommendations are relevant
  • Begin applying the ESI insight principles and including wider “truths” from across the business to add a greater context and depth of insight to your work
  • Be responsible for managing client briefs from start to finish
  • Where appropriate and required by the client, work with the retail data provider and other Worldpanel counterparts to produce multiple source presentations
  • Highlight and raise client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts
  • Actively participate in your Academy training programmes to develop the required skills
  • Seek opportunities to practice and apply what you have learned in training
  • Take part in your own performance management using the KWP appraisal system
  • Ensure you maintain an up-to-date PDP with your line manager
  • Engage with your line manager – seeking their feedback, input and contribution to your development
  • Build relationships internally, specifically with immediate team with the view to willingly offer help and support to others in the team where possible
  • Understand your personal impact, and build your reputation as a member of the team who has the confidence to work independently when required, but who is also an active, flexible, confident and trusted team member
  • Show that you are a positive, inquisitive individual who is prepared to focus and commit and get involved
  • Seek out opportunities to grow your client and category knowledge by reading trade press, making store visits, having an opinion on your clients’ products and advertising (and their competitor products/advertising)

Nice to have:

  • An increasing network of contacts within the client organisation, not limited to the insight department
  • An increasing network of internal contacts in “expert” roles within the Kantar Worldpanel
  • An awareness of contractual obligations and ability to spot potential conflicts or issues arising
  • Ability to convert revenue opportunities arising from client issues
  • Evidence of introducing new concepts or new ways of working with your client
  • Ability to deliver actionable insights focused on things your client can influence
  • Give junior members coaching and feedback, acting as a role model and mentoring where appropriate
  • A strong track record of attending and actively participating in training
  • Ownership of your self development in completing and managing your own PDP, highlighting areas where further development is required
What we offer:
  • Market competitive reward
  • Pay for performance culture
  • Reward and career progression opportunities linked to what you deliver
  • Fair and supportive working environment where people feel included, accepted and are allowed to flourish
  • Mental health and well-being taken into consideration

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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