Senior Market Research Executive Job at Kantar (Lagos)

Job Description

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Job Responsibility

To be a key point of contact for clients on a specific area of their business
To handle all data requests and project briefs ensuring timely, accurate delivery of information and offering good levels of insight
Contribute to the growth of the client’s business within Worldpanel by Numerator by identifying potential revenue opportunities

Requirements

Gather facts and figures, monitor self and others, and achieve goals in a timely and factual manner
Seek ways of perfecting things, raising standards, reducing errors and overcoming omissions
Bring a sense of urgency to situations, demonstrating an active approach, and a willingness to get involved to increase pace, achieve goals and meet objectives
Take decisions as appropriate, and ensure others do likewise
Provide satisfactory solutions in situations involving the new and unexpected
Have a flexible approach in changing situations and be adaptable in difficult circumstances, continuously striving to achieve a result
Work independently when required, while remaining responsive to feedback and direction from line manager
Be curious, demonstrate a real desire to learn, seek out training opportunities and actively participate in meetings
Show dedication to both the client and the client service team, demonstrating a professional work ethic and willingness to focus and commit when required
Be a key point of contact for a specific area of the client’s business, attending on-site days and owning all related client data requests and project briefs
Understand where Worldpanel complements and competes with other information your client buys
Demonstrate real curiosity and a willingness to focus and commit in dealings with your clients
Be responsible for managing your own day-to-day workload and establishing priorities with the client as needed
Anticipate client demands and proactively find solutions
Support Manager in client meetings/whilst on-site by preparing meeting material and handling follow-up requests
Personally de-brief key contacts on any requests/project briefs that you have completed
Demonstrate commercial awareness by understanding revenue targets, identifying and acting upon potential revenue opportunities
Manage client expectations if demands are unreasonable or you can see a better approach
Anticipate client needs and be cognizant of the Worldpanel plans for developing the account
When faced with a problem adopt a positive, hard-working attitude
Train client users on software and data interpretation
Highlight and raise client concerns with any Worldpanel deliverables and help identify potential issues as they arise
Offer your opinion and recommendations to your team manager regarding the relevance and effectiveness of regular deliverables and general client servicing
Share guidelines and efficient ways of working with other team members
Assume responsibility for checking and reviewing any regular reports sent to your client contacts to ensure their accuracy and relevance
Production and interpretation of Big 6 analyses with a focus on finding patterns in the data, highlighting key points and making recommendations
Confidently use the more advanced capabilities within Powerview such as level groups, distributions etc
Build a network of contacts within Worldpanel Operations who can help you resolve difficulties with the data or systems
Attend on-site days and de-brief key contacts on any requests/smaller project briefs that you have completed
Discuss briefs with clients, challenging appropriately to make sure requests have been properly thought through and offering advice on how best to tackle issues
Be conversant in the methodology and deliverables of all the panels and services run by the division
Recognise patterns, draw logical conclusions, consider implications and make recommendations based on your analysis and knowledge of the client’s business
Always make valuable contributions to basic ad-hoc client data requests by adding commentary and drawing out key findings
Draw on your understanding of your client’s business, brand plans and category goals to ensure your recommendations are relevant
Begin applying the ESI insight principles and including wider “truths” from across the business to add a greater context and depth of insight to your work
Be responsible for managing client briefs from start to finish
Where appropriate and required by the client, work with the retail data provider and other Worldpanel counterparts to produce multiple source presentations
Highlight and raise client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts
Actively participate in your Academy training programmes to develop the required skills
Seek opportunities to practice and apply what you have learned in training
Take part in your own performance management using the KWP appraisal system
Ensure you maintain an up-to-date PDP with your line manager
Engage with your line manager – seeking their feedback, input and contribution to your development
Build relationships internally, specifically with immediate team with the view to willingly offer help and support to others in the team where possible
Understand your personal impact, and build your reputation as a member of the team who has the confidence to work independently when required, but who is also an active, flexible, confident and trusted team member
Show that you are a positive, inquisitive individual who is prepared to focus and commit and get involved
Seek out opportunities to grow your client and category knowledge by reading trade press, making store visits, having an opinion on your clients’ products and advertising (and their competitor products/advertising)

Nice to have

An increasing network of contacts within the client organisation, not limited to the insight department
An increasing network of internal contacts in “expert” roles within the Kantar Worldpanel
An awareness of contractual obligations and ability to spot potential conflicts or issues arising
Ability to convert revenue opportunities arising from client issues
Evidence of introducing new concepts or new ways of working with your client
Ability to deliver actionable insights focused on things your client can influence
Give junior members coaching and feedback, acting as a role model and mentoring where appropriate
A strong track record of attending and actively participating in training
Ownership of your self development in completing and managing your own PDP, highlighting areas where further development is required

What we offer

Market competitive reward
Pay for performance culture
Reward and career progression opportunities linked to what you deliver
Fair and supportive working environment where people feel included, accepted and are allowed to flourish
Mental health and well-being taken into consideration

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