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Lead YouTube strategy and execution across BMG’s artist and catalog repertoire, driving growth, visibility, and fan engagement. This role is responsible for channel management, content optimization, audience development, and editorial pitching—serving as the go-to expert for all things YouTube. Through strong collaboration with internal teams, artist partners, and YouTube’s editorial team, this person will turn data insights, trends, and platform innovations into impactful campaigns that elevate BMG artists across one of the world’s most influential platforms.
Job Responsibility:
Youtube Video, channel upload and optimization
Developing and executing release strategies
Partner management between YouTube Music and artist teams
Data analysis and applying insights to further optimization and release strategies
Expand channel audience and development
Staying up to date with latest youtube features and trends
Executing and setting up livestreams and all of youtube platform features
Secure on and off platform support from YouTube Music
Ensure compliance with YouTube’s content policies, rights management, and monetization best practices
Collaborate with marketing and artist teams to align YouTube content strategies with broader release campaigns
Serve as the key YouTube expert for artists, managers, and internal teams, providing strategic guidance and support
Requirements:
Previous experience working in YouTube
YouTube channel management experience, ideally in the music industry
Deep understanding of YouTube best practices, content strategies, and algorithmic optimization
Experience with building relationships with the accounts, clients, artist managers and internal teams
Previous experience working directly with artists, artist management teams, and internal label teams
Must be incredibly organized and goal minded
Have a deep passion for creator community and knowledge of current influencers, creators and trends
Nice to have:
Good to have experience with platform tools or basic API integrations
Proficiency in AI and/or savvy
What we offer:
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after your first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
Employee Assistance Program
Summer Fridays
Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements