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Senior Manager, YouTube UK & EMEA

United Kingdom, London · Job Posted February 14, 2026
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Job Description

The Senior Manager, YouTube & Creators UK & EMEA has direct responsibility for the management, implementation, strategic development and oversight of The Walt Disney Company’s (TWDC) UK & EMEA YouTube channels and creator strategy. This role will play a critical part in developing and leading Disney’s approach to YouTube across EMEA.

Job Responsibility

  • Direct responsibility for operation and performance for all UK YouTube channels (DisneyUK & DisneyChannelUK)
  • Oversight and guidance of all EMEA YouTube accounts – supporting with evergreen content, best practice, governance and content sharing (operational support for Italy)
  • Responsibility for the optimisation and growth of UK & EMEA YouTube accounts and the successful delivery of campaigns
  • Work with global and EMEA teams to ensure that EMEA needs, requirements, timings and local nuances are taken into account
  • Set the strategy for EMEA Disney Junior YouTube content – managing full episode roll-out to support, DCP and franchise priorities in linear and Disney+ markets
  • Evolve the content strategy for each audience-lead YouTube account that is tailored to engage a UK audience
  • Project management and delivery (inc. post campaign analysis) across key initiatives
  • Provide support and guidance for YouTube channel managers, advise on creative and oversee content delivery
  • Work with YouTube to ensure we are maximising our opportunity to effectively reach and engage our target audiences on the platform
  • Keep teams updated on the latest platform developments, formats, testing opportunities, trends and innovations
  • Ensure that YouTube teams are using analytic tools, dashboards and processes to enable the reporting and assessment of campaign and account success
  • Monitor the health of EMEA YouTube channels and deliver insightful post campaign analysis reports (PCAs)
  • Communicate and implement YouTube & Creator governance guidelines and best practice
  • Encourage collaboration by inspiring teams with shared examples of success and best-in-class content
  • Oversee the delivery of PCAs for campaigns and franchise initiatives outlining learnings and setting benchmarks
  • Use insights to inform and recommend new opportunities and ways of working
  • Provide support and deputise for the Social Media Director when required
  • Act as an internal ambassador for the Cross Company social media team
  • UK lead for all influencer and creator activity in the market
  • Work closely with legal, compliance and procurement to expand the transparency agreements we have with agencies and maintain the UK influencer database
  • Make sure standards and practices are up to date and upheld and evolve as required
  • Keep up to date on key industry issues to ensure TWDC retains it’s best in class status at creator engagement and management
  • Ensure Creator activity is measured and assessed against benchmarks and KPIs
  • Work with markets and lines of business to gather insights and share knowledge
  • Point-person for YouTube across UK LOBs & EMEA markets offering guidance, best practice advice, support and advocating for their needs
  • Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity
  • Encourage innovation by inspiring teams with shared examples of success
  • Manage and nurture the dedicated YouTube team: 1 x Manager (DCP-focussed) 2 x Supervisors
  • 1 x senior analyst
  • 1 x freelance producer
  • Identify and address areas for development and set clear targets
  • Ensure that the team is set up for success by establishing clear and efficient processes
  • Communicate any areas for celebration or concern with the Social Media Director

Requirements

  • Significant experience working in social media with YouTube or in a relevant social media-focussed role (client and/or agency)
  • Considerable experience working with Creators, influencers or talent to deliver social or YouTube content
  • Strong digital marketing capabilities and implementation skills
  • Strong interest in all aspects of social media and digital marketing (content, platforms, creators etc)
  • Data and process driven with an aptitude to constantly identify, evolve and develop additional skills
  • Leads by example
  • Ability to adapt quickly, manage stakeholder needs across a complex matrix organisation
  • Exceptional leadership, communication and interpersonal skills, with a collaborative approach to working with multiple stakeholders that encourages trust and buy-in and drives results
  • Confident and assertive while being diplomatic and tactful
  • Resourceful and pro-active – can resolve conflict & look for solutions and information in creative ways
  • Inspirational, team player who can continue to motivate and influence others whilst under pressure
  • Strong negotiating and influencing skills to sell in ideas, concepts and gain trust of senior stakeholders
  • Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
  • Interested in trends, new initiatives, and staying one step ahead of the competition
  • Experience of working with Content Management Systems (native and third party)
  • Experience of working with both paid and organic Marketing/ Social Media/ YouTube campaigns
  • Experience of reporting and data analysis
  • Strong editorial/ copywriting skills and an ability to identify and ideate strong creative concepts
  • Team player, problem solver, solutions oriented, and creative thinker
  • Results oriented – focused on meeting and exceeding established KPIs and prioritising to ensure projects are kept on track
  • Strong people management skills

What we offer

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Disney+ Subscription
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
Disney - All Job Offers

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