Senior Manager, YouTube UK & EMEA Job at Disney (London)

Senior Manager, YouTube UK & EMEA

Disney

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Manager, YouTube & Creators UK & EMEA has direct responsibility for the management, implementation, strategic development and oversight of The Walt Disney Company’s (TWDC) UK & EMEA YouTube channels and creator strategy. This role will play a critical part in developing and leading Disney’s approach to YouTube across EMEA.

Job Responsibility:

Direct responsibility for operation and performance for all UK YouTube channels (DisneyUK & DisneyChannelUK)
Oversight and guidance of all EMEA YouTube accounts – supporting with evergreen content, best practice, governance and content sharing (operational support for Italy)
Responsibility for the optimisation and growth of UK & EMEA YouTube accounts and the successful delivery of campaigns
Work with global and EMEA teams to ensure that EMEA needs, requirements, timings and local nuances are taken into account
Set the strategy for EMEA Disney Junior YouTube content – managing full episode roll-out to support, DCP and franchise priorities in linear and Disney+ markets
Evolve the content strategy for each audience-lead YouTube account that is tailored to engage a UK audience
Project management and delivery (inc. post campaign analysis) across key initiatives
Provide support and guidance for YouTube channel managers, advise on creative and oversee content delivery
Work with YouTube to ensure we are maximising our opportunity to effectively reach and engage our target audiences on the platform
Keep teams updated on the latest platform developments, formats, testing opportunities, trends and innovations
Ensure that YouTube teams are using analytic tools, dashboards and processes to enable the reporting and assessment of campaign and account success
Monitor the health of EMEA YouTube channels and deliver insightful post campaign analysis reports (PCAs)
Communicate and implement YouTube & Creator governance guidelines and best practice
Encourage collaboration by inspiring teams with shared examples of success and best-in-class content
Oversee the delivery of PCAs for campaigns and franchise initiatives outlining learnings and setting benchmarks
Use insights to inform and recommend new opportunities and ways of working
Provide support and deputise for the Social Media Director when required
Act as an internal ambassador for the Cross Company social media team
UK lead for all influencer and creator activity in the market
Work closely with legal, compliance and procurement to expand the transparency agreements we have with agencies and maintain the UK influencer database
Make sure standards and practices are up to date and upheld and evolve as required
Keep up to date on key industry issues to ensure TWDC retains it’s best in class status at creator engagement and management
Ensure Creator activity is measured and assessed against benchmarks and KPIs
Work with markets and lines of business to gather insights and share knowledge
Point-person for YouTube across UK LOBs & EMEA markets offering guidance, best practice advice, support and advocating for their needs
Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity
Encourage innovation by inspiring teams with shared examples of success
Manage and nurture the dedicated YouTube team: 1 x Manager (DCP-focussed) 2 x Supervisors
1 x senior analyst
1 x freelance producer
Identify and address areas for development and set clear targets
Ensure that the team is set up for success by establishing clear and efficient processes
Communicate any areas for celebration or concern with the Social Media Director

Requirements:

Significant experience working in social media with YouTube or in a relevant social media-focussed role (client and/or agency)
Considerable experience working with Creators, influencers or talent to deliver social or YouTube content
Strong digital marketing capabilities and implementation skills
Strong interest in all aspects of social media and digital marketing (content, platforms, creators etc)
Data and process driven with an aptitude to constantly identify, evolve and develop additional skills
Leads by example
Ability to adapt quickly, manage stakeholder needs across a complex matrix organisation
Exceptional leadership, communication and interpersonal skills, with a collaborative approach to working with multiple stakeholders that encourages trust and buy-in and drives results
Confident and assertive while being diplomatic and tactful
Resourceful and pro-active – can resolve conflict & look for solutions and information in creative ways
Inspirational, team player who can continue to motivate and influence others whilst under pressure
Strong negotiating and influencing skills to sell in ideas, concepts and gain trust of senior stakeholders
Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
Interested in trends, new initiatives, and staying one step ahead of the competition
Experience of working with Content Management Systems (native and third party)
Experience of working with both paid and organic Marketing/ Social Media/ YouTube campaigns
Experience of reporting and data analysis
Strong editorial/ copywriting skills and an ability to identify and ideate strong creative concepts
Team player, problem solver, solutions oriented, and creative thinker
Results oriented – focused on meeting and exceeding established KPIs and prioritising to ensure projects are kept on track
Strong people management skills

What we offer:

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ Subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Additional Information:

Job Posted:
February 14, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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Job Link Share:

Senior Manager, YouTube UK & EMEA

Disney

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 14, 2026

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