CrawlJobs Logo

Senior Manager, Top-of-Funnel Campaigns

getmaintainx.com Logo

MaintainX

Location Icon

Location:

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We’re looking for a Senior Manager, Top-of-Funnel Campaigns to lead the strategy, execution, and optimization of large-scale awareness and top-of-funnel campaigns that introduce MaintainX to new audiences and fuel long-term pipeline growth. Reporting to the Vice President, Growth Marketing & Strategy, this role will own top-of-funnel campaign planning and performance across channels while partnering closely with Corporate Communications, Product Marketing, Creative, and Growth Marketing teams. You will be accountable for how campaigns come to life, scale, and perform across the funnel.

Job Responsibility:

  • Lead the planning and execution of top-of-funnel campaigns designed to grow awareness, consideration, and market presence across MaintainX’s ICP
  • Translate company and growth priorities into top-of-funnel campaign plans spanning paid media, digital channels, events, partnerships, and experiential moments
  • Lead planning and execution of strategic sponsorships and large-scale programs that increase MaintainX visibility and credibility with target audiences, and evaluate performance and ROI
  • Leverage AI-powered tools and platforms to improve campaign planning, execution, and optimization—including audience segmentation, media planning, testing frameworks, and performance forecasting
  • Use AI-driven experimentation (e.g., creative and channel testing, sequencing, and personalization at scale) to accelerate learning cycles and improve campaign effectiveness
  • Manage campaign timelines, budgets, and agency relationships to ensure efficient, high-quality execution
  • Partner closely with Corporate Communications and Product Marketing to ensure campaigns are grounded in strong positioning and aligned to MaintainX’s category narrative
  • Work within the Growth Marketing team to align ToFu investments with downstream pipeline and revenue goals
  • Collaborate with Sales and within the Growth Marketing team to ensure campaign programs support regional and enterprise growth efforts
  • Own top-of-funnel success metrics, including awareness, reach, engagement, audience growth, and pipeline influence
  • Evaluate campaign performance using lift studies, attribution signals, and long-term impact models
  • Use AI-powered insights to identify performance drivers, surface optimization opportunities, and recommend adjustments to channel mix, spend allocation, and campaign sequencing

Requirements:

  • 5–8+ years of experience in B2B marketing, brand campaigns, or integrated marketing—ideally in high-growth SaaS startups or enterprise technology, or in industrial markets
  • Heavy AI user who lives in ChatGPT, Claude, custom GPTs—AI is core to your workflow
  • Proven experience leading top-of-funnel or brand campaigns with measurable impact on awareness and pipeline
  • Strong understanding of media, channel strategy, and campaign operations
  • Track record of working cross-functionally in fast-growing organizations and influencing without direct authority
  • Analytical mindset with comfort using data to guide decisions and investment strategy
  • Experience managing agencies, budgets, and complex programs at scale
What we offer:
  • Competitive salary and meaningful equity opportunities
  • Healthcare, dental, and vision coverage
  • 401(k) / RRSP enrollment program
  • Take what you need PTO
  • A Work Culture where: You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist
  • We believe in meritocracy, where ideas and effort are publicly celebrated

Additional Information:

Job Posted:
February 18, 2026

Job Link Share:
PREMIUM
More languages and countries
+ Unlock 31694 hidden job offers
Languages
English Čeština Deutsch Ελληνικά Español Français +15
Countries
United States United Kingdom India Canada Australia +
See plans
Plans from $2.99 / month

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Manager, Top-of-Funnel Campaigns

Freelance LinkedIn Paid Social Buyer

The Freelance LinkedIn Paid Social Buyer supports multiple account teams and is ...
Location
Location
United States
Salary
Salary:
Not provided
deutsch.com Logo
Deutsch
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of hands-on paid social experience with strong in-platform buying expertise
  • Deep experience managing LinkedIn campaigns for B2B audiences
  • Proven experience onboarding and activating CRM and/or third-party (3P) data within LinkedIn
  • Experience building advanced audiences and understanding platform targeting nuances
  • Experience supporting or aligning with full-funnel strategies (TOFU → MOFU → BOFU)
  • Strong understanding of demand generation and B2B audience strategy
  • Experience working closely with platform reps (LinkedIn preferred)
  • Strong analytical, problem-solving, and communication skills
  • High attention to detail with proven ability to QA and manage campaigns at scale
Job Responsibility
Job Responsibility
  • Translate campaign objectives and audience strategy into platform-specific execution, primarily within LinkedIn
  • Lead development of top-of-funnel (TOFU) campaigns designed to drive awareness and qualified demand
  • Build and refine audience strategies using first-party (CRM) and third-party data sources
  • Develop scalable prospecting and retargeting frameworks aligned to full-funnel marketing efforts
  • Understand and apply platform-specific targeting nuances (job title, company, seniority, ABM, etc.)
  • Identify opportunities to test audience segments, creative formats, and bidding strategies
  • Execute end-to-end campaign builds directly in-platform (LinkedIn required
  • Meta a plus)
  • Build and manage matched audiences, retargeting pools, and lookalike audiences
  • Ensure accurate tracking, tagging, and QA across campaigns
Read More
Arrow Right

Senior Paid Media Strategist

We're looking for a Senior Paid Media Strategist to lead paid media strategy, ex...
Location
Location
United States , New Gloucester
Salary
Salary:
Not provided
anchour.com Logo
Anchour
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Agency Experience: 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
  • Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
  • Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
  • Creative Conviction: You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
  • Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
  • Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
  • Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
  • Data Storytelling: You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
  • Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
  • AI-Integrated Workflow: You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.
Job Responsibility
Job Responsibility
  • Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement
  • Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems
  • Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy
  • Proactively adjust bids, budgets, targeting, and creative based on performance signals
  • Stay current on platform changes, new features, and best practices across Google and Meta
  • Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion
  • Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening
  • Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why
  • Bring a point of view to every client engagement, not just a plan
  • Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches
What we offer
What we offer
  • Competitive Salary
  • Profit Sharing. Our success is your success
  • Retirement. Savings plan with a 4% company match
  • Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members
  • Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses
  • Home Office Setup. Get a laptop + 50% reimbursement for home office equipment
  • Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays
  • Paid Time Off. Minimum three weeks of paid time off per year
  • Paid Leaves. Paid parental, medical, bereavement, and other types of leave
  • Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round
  • Fulltime
Read More
Arrow Right

Partner Development Representative

Our world-class sales organization is looking for self-motivated teammates with ...
Location
Location
United States , New York; San Francisco
Salary
Salary:
110000.00 - 120000.00 USD / Year
ramp.com Logo
Ramp
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A builder’s mindset — excited to help define how we engage services partners and build the playbook as we go
  • Ability to thrive in ambiguity and take initiative in shaping early GTM motion
  • Strong written and verbal communication skills with a professional, consultative tone
  • Comfort speaking with senior-level decision-makers at consulting or implementation firms
  • Experience in partnerships, channel sales, sales development, or outbound sales
  • Familiarity with services-led partners like ERP implementers, business advisory firms, managed service providers, enterprise consultants, or system integrators
  • Curiosity to deeply understand a partner’s business model and map Ramp’s value to their client services
  • Organizational discipline to manage outbound motions, track performance, and iterate quickly based on what’s working
Job Responsibility
Job Responsibility
  • Source and qualify new services partners through a mix of inbound and outbound efforts
  • Identify firms that specialize in ERP implementation, finance transformation, or business consulting
  • Engage key personas such as Heads of Partnerships, Services Leads, and C-Suite to introduce Ramp’s partner program and educate them on the opportunities
  • Build top-of-funnel pipeline for Channel Partner Managers through creative outbound campaigns tailored to the partner landscape
  • Collaborate with the Channel Sales, Product Partnerships, and Sales teams to evolve our GTM playbook and drive qualified hand-offs
  • Maintain and update partner and opportunity data in Salesforce and other internal tools
What we offer
What we offer
  • 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • One Medical annual membership
  • 401k (including employer match on contributions made while employed by Ramp)
  • Flexible PTO
  • Fertility HRA (up to $10,000 per year)
  • Parental Leave
  • Unlimited AI token usage
  • Pet insurance
  • Centralized home-office equipment ordering for all employees
  • Fulltime
Read More
Arrow Right

Programs Manager, Events & Paid Media

As our Programs Manager, you won’t just be “buying ads” – you’ll be building the...
Location
Location
Salary
Salary:
Not provided
lakefs.io Logo
LakeFS
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–6 years in B2B technical marketing with a proven track record driving results for enterprise SaaS or infrastructure products
  • Deep understanding of the data engineering and AI ecosystem, including the distinct needs of practitioners versus executive leaders
  • Power user of HubSpot and LinkedIn Campaign Manager, with a strong grasp of lead scoring and multi-touch attribution
  • Experienced in managing external agencies to hit high-intent pipeline goals rather than vanity metrics
  • Ability to write high-level copy that commands respect from senior technical leaders and architects
  • Natural collaborator who works effectively with Sales and RevOps to optimize the lead hand-off and account-based targeting
  • Highly organized and capable of managing complex, high-budget event logistics and media schedules simultaneously
  • Comfortable working in a fast-paced environment where priorities can shift and you’re expected to figure things out independently.
Job Responsibility
Job Responsibility
  • Identify and manage high-impact placements in newsletters and platforms that reach Senior Data Architects, VPs of Infrastructure, and AI Leaders
  • Partner with Sales to execute Account-Based Marketing (ABM) campaigns on LinkedIn and Google, targeting key stakeholders within our high-value Enterprise ICP
  • Draft creative briefs that elevate the conversation from “features” to “enterprise outcomes” and business impact
  • Lead our presence at major industry conferences
  • Design and execute exclusive executive programs including VIP dinners, roundtables, and technical workshops that facilitate direct sales entry points
  • Ensure every event has a clear path to a sales interaction, coordinating closely with the sales team on post-event follow-up and lead routing
  • Lead our paid media agency with a focus on Sales Qualified Leads (SQLs) and Pipeline Value, rather than just top-of-funnel volume
  • Refine agency targeting based on seniority, company size, and technographics to ensure our budget is spent on decision-makers and high-level influencers
  • Partner with Web and Design teams to build and optimize landing pages that drive conversions
  • Deliver reporting that connects paid and event spend to revenue metrics: pipeline created, sales velocity, and customer acquisition cost.
Read More
Arrow Right

Partner Development Representative

Ramp's ISV partner channel is a key growth lever as more SaaS platforms look to ...
Location
Location
United States , New York; San Francisco
Salary
Salary:
110000.00 - 120000.00 USD / Year
ramp.com Logo
Ramp
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A builder's mindset - excited to shape Ramp's ISV partner acquisition motion from the ground up
  • Ability to thrive in ambiguity and take initiative in shaping early GTM motion
  • Strong written and verbal communication skills with a consultative, executive-ready tone
  • Comfort engaging senior stakeholders across partnerships, product, and revenue teams
  • Experience in partnerships, channel sales, business development, or sales development
  • Curiosity to deeply understand a partner's business model and map Ramp's value to their client services
  • Strong organizational discipline to manage outbound motions, track metrics, and iterate quickly
Job Responsibility
Job Responsibility
  • Source and qualify new ISV partners through outbound prospecting and inbound interest
  • Identify Digital Native Businesses, especially in the ERP, Accounting, HRIS and Vertical SaaS space
  • Engage senior personas such as Product Leaders, Heads of Partnerships, Revenue Leaders, and C-Suite to introduce Ramp's ISV partner program and educate them on partnership opportunities
  • Build and maintain a consistent top-of-funnel pipeline for ISV Channel Partner Managers to convert into signed, activated partners
  • Craft outbound messaging and campaigns tailored to ISV value propositions and growth goals
  • Partner closely with ISV Partner Managers to ensure clean, qualified hand-offs and smooth transitions into activation
  • Maintain accurate partner and opportunity data in Salesforce and other internal tools
What we offer
What we offer
  • 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • One Medical annual membership
  • 401k (including employer match on contributions made while employed by Ramp)
  • Flexible PTO
  • Fertility HRA (up to $10,000 per year)
  • Parental Leave
  • Unlimited AI token usage
  • Pet insurance
  • Centralized home-office equipment ordering for all employees
  • Fulltime
Read More
Arrow Right

Senior Lead, Acquisition Growth Campaigns

As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing...
Location
Location
United States
Salary
Salary:
148900.00 - 226700.00 USD / Year
dropbox.com Logo
Dropbox
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
  • Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
  • Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
  • Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
  • Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
  • Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
  • Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
Job Responsibility
Job Responsibility
  • Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
  • Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
  • Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
  • Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
  • Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
  • Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
  • Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
What we offer
What we offer
  • Competitive medical, dental, and vision coverage
  • 401(k) plan with a generous company match and immediate vesting
  • Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
  • Income Protection Plans: Life and disability insurance
  • Business Travel Protection: Travel medical and accident insurance
  • Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
  • Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
  • Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
  • Quarterly Cell phone and internet allowance
  • Mental health and wellness benefits
  • Fulltime
Read More
Arrow Right

Senior Lead, Acquisition Growth Campaigns

As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing...
Location
Location
Canada
Salary
Salary:
141100.00 - 190900.00 CAD / Year
dropbox.com Logo
Dropbox
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
  • Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
  • Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
  • Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
  • Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
  • Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
  • Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
Job Responsibility
Job Responsibility
  • Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
  • Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
  • Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
  • Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
  • Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
  • Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
  • Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
What we offer
What we offer
  • Competitive medical, dental and vision coverage
  • Retirement savings through a defined contribution pension or savings plan
  • Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off
  • Income Protection Plans: Life and disability insurance
  • Business Travel Protection: Travel medical and accident insurance
  • Perks Allowance to be used on what matters most to you
  • Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
  • Mental health and wellness benefits
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Analyst

Hostaway is a SaaS scale-up transforming the vacation rental industry. We're hir...
Location
Location
Argentina , Buenos Aires
Salary
Salary:
Not provided
hostaway.com Logo
Hostaway
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Hands-on GA4 and Google Tag Manager experience, including events, conversions, and cross-domain tracking
  • Consent management familiarity and a basic understanding of privacy constraints
  • Proven experience with HubSpot and Salesforce in a B2B funnel, covering lead lifecycle, campaigns, and reporting
  • BI experience with Looker, or a similar enterprise-grade BI tool
  • Strong SQL skills using joins, CTEs, and window functions, with confidence validating data end to end
  • Experience building marketing reporting and enforcing UTM standards
Job Responsibility
Job Responsibility
  • Own end-to-end top-of-funnel tracking across web and paid channels, including UTM standards for source, medium, and campaign
  • Improve GA4 configuration and conversion tracking, maintain Google Tag Manager tags and events, and ensure consent-aware analytics
  • Define and enforce a UTM taxonomy and naming standards that prevent attribution leaks and double-counting
  • Build, maintain, and QA dashboards for Marketing performance in Tableau or Looker. Automate weekly and monthly reporting
  • Partner with HubSpot and Salesforce admins to align the lead lifecycle, campaign member statuses, and definitions for MQL, SAL, and SQL so they are consistent and reportable
  • Reconcile web analytics with CRM data to validate pipeline influence, revenue impact, and spend efficiency
  • Write SQL for ad-hoc analysis, including data quality checks and troubleshooting across the funnel
  • Collaborate with Paid Media, Content, and Product Marketing teams to instrument experiments and measure impact with clear success metrics
What we offer
What we offer
  • Competitive Compensation based on market rates in the country of the applicant
  • 100% Remote work from anywhere within your country of residence
  • Equity in the form of valuable stock options
  • Values-Driven Leadership
  • Professional Growth and career advancement opportunities
  • Annual Paid Leave aligned with country-specific norms
  • Geographic Specific Benefits such as Health Insurance and Pensions where customary
  • Dynamic Team Culture with a global company
  • Fulltime
Read More
Arrow Right