Senior Manager, Strategic Planning - Broker Strategy (Aetna International)

• Own Aetna International’s broker growth strategy and annual plan, aligning priorities, investment choices, and timelines to enterprise and regional goals
• Define and maintain broker segmentation, targeting, and tiering
• translate market intelligence and performance insights into differentiated value propositions
• Define and operationalize cross-sell strategy with domestic (U.S.) business partners, identifying priority segments, aligned value propositions, and coordinated broker plays to drive growth across Aetna’s domestic and international portfolios
• Develop broker-specific GTM plays and campaigns with clear success measures and accountable owners
• Create executive-ready narratives and decision materials (problem statements, options, tradeoffs, and recommendations) to drive alignment and timely decisions
• Partner with Sales Support and Marketing to deliver broker communications, training, playbooks, and tools
• ensure consistent adoption across teams
• Coordinate with Product to ensure broker needs and feedback inform roadmaps, packaging/pricing considerations, and launch readiness for broker-relevant capabilities
• Establish the broker strategy operating rhythm: planning cycles, stakeholder forums, action tracking, and cross-functional follow-through
• Define KPIs and learning loops with Analytics (pipeline contribution, conversion, retention, product adoption) and use insights to iterate and optimize plays
• Use AI-enabled tools responsibly to accelerate research, synthesize insights, draft executive-ready communications, and streamline planning/reporting—while applying appropriate judgment, validation, and data-handling practices.Monitor broker performance and identify opportunities to close gaps through strategy refinement, improved execution, or new enablement and process improvements

• A minimum of 7 years of experience in strategy, go-to-market/commercial planning, channel strategy, management consulting, or related roles
• Demonstrated understanding of broker-led (or partner-led) distribution models and how to translate channel insights into actionable growth initiatives
• Strong structured problem-solving and judgment
• able to frame issues, evaluate options/tradeoffs, and drive decisions in a matrixed environment
• Highly effective communicator with proven ability to craft executive-ready narratives and materials that distill complex information into clear, concise, and actionable insights
• Analytical skillset with experience defining success metrics, interpreting performance data, and using insights to improve strategy and execution
• Proven ability to influence without authority and lead cross-functional workstreams through ambiguity with strong ownership and follow-through
• Coachable, growth-oriented mindset with a commitment to continuous improvement
• Bachelors degree preferred or a combination of education and work experience

Proficiency with AI-enabled productivity and analysis tools (e.g., generative AI assistants)

• Medical, dental, and vision coverage
• Paid time off
• Retirement savings options
• Wellness programs