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Senior Manager, Strategic ABM

United States, Boston, MA 121000.00 - 148000.00 USD / Year · Job Posted February 21, 2026
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Job Description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.

Job Responsibility

  • Lead the 1-1 ABM program for the most strategic accounts of our Real Estate Management Services business
  • Identify key accounts and work closely with the industry marketing and communications teams to develop personalized programs for each account
  • Implement various digital campaigns, events, content, and thought leadership initiatives to drive engagement and interest from target accounts. Utilize various marketing channels to increase account awareness and generate demand
  • Collaborate with cross-functional teams: Work closely with Sales, Account Management, and Marketing teams to develop joint account plans, define high-touch strategies, and identify growth opportunities. Align marketing activities with the broader account strategy to deliver consistent messaging and impactful campaigns
  • Personalization and segmentation: Develop a deep understanding of target accounts and their pain points, goals, and challenges. Leverage this knowledge to create personalized marketing campaigns that resonate with key decision-makers and influencers
  • Measure and analyze campaign performance: Establish clear metrics to evaluate the effectiveness of ABM initiatives. Track campaign performance, report on results, and provide recommendations for optimization. Conduct ongoing analysis to identify opportunities for improvement and make data-driven decisions
  • Stay up to date with industry trends: Keep abreast of the latest trends, technologies, and best practices in ABM. Continuously evaluate and introduce new tools and methodologies to enhance ABM capabilities and effectiveness
  • Program Management Capabilities: Roadmap & Framework
  • Performance measurement
  • Gathering and summarizing client insights
  • Operational Enablement

Requirements

  • Bachelor’s degree in marketing, Business, or a related field. MBA preferred
  • Proven experience (5+ years) as an account-based marketing professional with suitable experience activating high-touch, single-account pursuits
  • Strong understanding of B2B marketing, profiling ideal personas, and full-funnel engagement strategy to develop integrated marketing campaigns that drive demand, pipeline, and revenue
  • Proficiency in analyzing accounts and buying groups utilizing CRM, marketing automation platforms, intent tools such as 6Sense, B2B Ad Tech, and other primary sources
  • Excellent project management skills and ability to manage multiple initiatives simultaneously
  • Strategic thinker with a data-driven approach and strong analytical skills
  • Define repeatable processes to expand the ABM program across strategic accounts
  • Exceptional communication and presentation abilities
  • Candidates must be authorized to work in the United States without sponsorship

Nice to have

  • Highly professional, dynamic, and resilient teammate with a positive, can-do attitude, willing to roll up sleeves and get things done
  • Experience partnering with sales and business development programs
  • Strong stakeholder management skills with the ability to manage expectations and maintain positive relationships, whilst also being assertive to express own points of view

What we offer

  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay
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