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Lead the strategy and execution of The Princeton Review’s organic social media presence across all channels, amplifying our mission to provide personalized, innovative, best-in-class private tutoring, test prep, and admission products and services to help students knock down barriers and achieve their academic goals.
Job Responsibility:
Define and lead a unified, multi-channel social media strategy across platforms
Work with direct reports and resources from across the organization to create engaging, mission-driven content
Develop strategies that foster community, advocacy, and conversation among students, parents, and educators
Define and monitor key performance metrics across platforms, translating social data into actionable insights
Lead and develop a high-performing team of two direct reports
Requirements:
5+ years of relevant professional experience in direct-to-consumer engagement, preferably in test prep, tutoring, admissions counseling, higher education, or other premium services sectors
Deep expertise in multi-channel social media strategy, online community management, and user engagement at scale
Demonstrated success navigating through transformation, growth, and innovation in digital engagement
Expertise in testing methodologies and campaign analysis, with a data-driven approach to decision making
Ability to manage your own time and work remotely and autonomously from your manager, teammates, and direct reports
Nice to have:
Experience in test prep, tutoring, admissions counseling, higher education, or other premium services sectors
What we offer:
Competitive salary and benefits package, commensurate with experience, skills and geographic location