Senior Manager, Social Media Job at RemotivateJobs

Senior Manager, Social Media

RemotivateJobs

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

125000.00 - 150000.00 USD / Year

Save Job

Apply Position

Job Description:

Who You Are: You're a social media expert who deeply understands how to build and engage an audience over time. You are equal parts strategist, editor, and creator, with a deep understanding of platform dynamics and a sharp instinct for what makes content break through. You will own the end-to-end social ecosystem, from high-level strategy to day-to-day execution, while building a distinct, aspirational, and highly engaging brand voice across Instagram, TikTok, YouTube, and Substack. This role is ideal for someone with a background in media, publishing, or content platforms who understands how to create programming, not just posts.

Job Responsibility:

Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels
Define content pillars and platform-specific approaches rooted in both performance and brand storytelling
Translate business objectives into social-first initiatives that build brand heat and cultural relevance
Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms
Concept and execute bite-sized, editorial-style content that educates and entertains
Develop content spanning product storytelling and broader childhood nutrition topics
Create highly shareable and saveable content tailored for busy parents
Lead the development of episodic, lean-in content across formats including short-form video, long-form video, and carousel storytelling
Work closely with PR and Content Manager to guide and produce Founder-specific content
Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story
Partner closely with the VP of Creative + Community to define and evolve the brand's social aesthetic
Ensure a cohesive, elevated, and platform-native visual identity across all channels
Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard
Build, lead, and mentor a network of internal and external creators
Provide clear creative direction to ensure consistency in tone, voice, and visual execution
Collaborate cross-functionally with E-commerce, Marketing, and Creative teams
Partner with the E-commerce team to align content with SEO and GEO strategies
Analyze performance metrics and translate insights into actionable optimizations
Present strategy, execution, and performance insights to stakeholders
Stay deeply informed on platform trends, emerging formats, and cultural moments
Rapidly identify trends that align with the brand and execute in a timely, authentic way
Personally create high-quality, social-native content when needed
Concept social content during campaign and brand photo shoots
Attend shoots to capture real-time, behind-the-scenes, and supplemental social content
Attend events and activations to capture prepared shot lists and concepts, and real-time social content

Requirements:

Proven experience leading social at a brand, media outlet, or publication
Strong editorial instincts with the ability to distill complex topics into compelling, digestible content
Background in a media or editorial environment
Demonstrated ability to develop bold, original content ideas and take creative risks
Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels
Strong analytical mindset with the ability to connect content performance to business outcomes
Up to 10% travel required