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Senior Manager, SEO

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Robert Half

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Location:
United States , Boston

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

150000.00 - 160000.00 USD / Year
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Job Description:

We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience. This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.

Job Responsibility:

  • Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals
  • Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale
  • Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives
  • Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements
  • Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes
  • Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge
  • Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices
  • Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance

Requirements:

  • 10-15+ years of proven experience in developing large-scale organic search strategies
  • Strong understanding of web technologies, SEO fundamentals, and how AI bots crawl, index, and rank
  • Proficiency in JavaScript, HTML, CSS, and schema markup is required
  • Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines
  • Expertise using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights
  • Strong ability to convey technical strategies to non-technical stakeholders and company leadership
  • Experience in a senior role leading teams, managing vendor relationships, and driving collaboration across diverse business functions
  • MUST be a player-coach who is comfortable with both strategy and execution
  • MUST have experience with AEO and LLMs (non-negotiable)
  • Only local candidates who can work hybrid in Boston will be considered
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
January 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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