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The Senior Manager, Sales Strategy & Retail Development identifies growth opportunities and turns them into actionable plans across North America wholesale and retail channels. Reporting to the VP of North America Wholesale & Retail, this role drives strategic initiatives, business intelligence, market development, and operating frameworks that improve channel performance. The position partners closely with Retail, Sales, Planning, Merchandising, Marketing, and Finance to deliver insights, tools, and recommendations that strengthen commercial execution and alignment.
Job Responsibility
Support North America commercial strategy across Wholesale and Retail by geography, consumer, channel, and market opportunity
Develop frameworks for market prioritization, key city strategy, geographic pods, account growth, and integrated market planning
Analyze performance, whitespace, and competitive dynamics to identify risks, opportunities, and growth actions by market, channel, and account
Contribute to future-state commercial planning and transformation initiatives as Retail and Wholesale evolve
Identify and support AI and reporting solutions that improve commercial effectiveness, including dashboards, scorecards, automation, analytics, and business recaps
Translate business data into clear insights, narratives, and recommendations that improve speed and decision-making
Evaluate emerging tools and support adoption of commercial productivity solutions
Partner with Retail, Sales, and field leadership to translate performance into strategic priorities and execution plans
Support store segmentation, fleet optimization, market clustering, seasonal distribution, and related investment frameworks
Build tools and playbooks that improve consistency, visibility, and execution across channels
Serve as a cross-functional partner across Commercial, Finance, Planning, Merchandising, Marketing, and Retail teams
Develop executive-ready presentations and materials for leadership meetings, business reviews, strategic planning, sales meetings, and board discussions
Represent strategic priorities in cross-functional forums and support alignment across planning cycles
Requirements
Bachelor's degree in business, finance, marketing, merchandising, analytics, or a related field, or equivalent experience
7+ years of progressive experience in sales strategy, retail strategy, commercial planning, business analytics, merchandising, sales operations, or a related function, preferably in footwear, apparel, consumer goods, or a multi-channel retail environment
Strong understanding of North America wholesale and retail business models, market dynamics, consumer behavior, and the drivers of sales, margin, productivity, and channel performance
Demonstrated ability to translate data, trends, and business performance into actionable strategies, recommendations, and growth plans
Advanced analytical skills, including strong Excel capability and experience with dashboards, scorecards, reporting tools, and business intelligence platforms such as Power BI
Strong financial and commercial acumen, with experience evaluating opportunities, risks, and business cases to support growth and profitability
Experience developing executive presentations, strategic planning materials, and clear narratives for senior leadership
Proven ability to lead cross-functional initiatives and influence partners across Sales, Retail, Planning, Merchandising, Marketing, Finance, and Operations
Strong project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
Familiarity with AI-enabled tools and reporting automation, with the ability to assess practical applications and support adoption
Collaborative, proactive, and solutions-oriented, with comfort operating in ambiguity and balancing strategic thinking with execution