Senior Manager, Sales Planning Job at Wolverine Worldwide (Rockford)

Job Description

The Senior Manager, Sales Planning is a strategic partner and functional leader responsible for the end-to-end sales forecasting and planning process for the assigned brand and/or region. This role translates brand strategy, market dynamics, and commercial priorities into accurate, actionable sales forecasts that support growth and achievement of financial targets. Serving as the central point of coordination, the Senior Manager partners closely with Sales, Finance, Merchandising, Demand Planning, and Supply Chain to align wholesale sales plans with inventory strategies and financial objectives. The role provides forward-looking insights to leadership, drives continuous improvement in planning processes and tools, and leads the sales planning team to deliver scalable, high-impact planning capabilities for the organization.

Job Responsibility

Lead the end-to-end wholesale sales forecasting and planning process for the assigned brand/region, including a rolling 12–18 month forecast and monthly updates across all sales channels and key accounts
Develop and maintain sales forecasting tools and templates, overseeing setup, data inputs, maintenance, and quality control
Manage the monthly collection and consolidation of sales forecasts from sales teams, incorporating performance attainment, forecast accuracy, and customer insights
Provide comprehensive sales performance and trend analysis across key accounts, regions, and channels
Lead the annual wholesale account planning process in partnership with Sales, owning planning templates, reporting, and analysis
Partner with Finance to align sales and financial plans, including revenue, volume, margin, and product mix
Support inventory planning across the product lifecycle, collaborating cross-functionally to align sales forecasts with inventory needs for full-price, phase-out, and close-out stages
Deliver consolidated sales forecast reporting and insights for Integrated Business Planning (IBP), brand milestone meetings, and other leadership forums
Drive continuous improvement in sales planning processes and tools to enhance forecast accuracy, efficiency, and scalability
Directly manage and develop a team of sales planning professionals, providing hands-on coaching, training, and performance feedback

Requirements

Bachelor's degree in business or related field
8+ years of experience in Sales Operations and/or Sales Planning
Intellectual curiosity and a desire to use data to identify and illustrate product sales and market trends
Strong analytics background with financial modeling skills
Proficiency in Advance MS Excel skills
Ability to establish and maintain effective working relationships both internally and externally
Ability to understand LRP and Corp Finance Targets and ensure projected volume / MFP outputs are in alignment
Has a broad understanding of Merch, Planning and Supply Chain functions
processes and ERP system
Ability to negotiate and gain cooperation between functions
Ability to continuously solve problems with a high level of independent decision making
Ability to provide overall leadership to team members and the business
Ability to select and implement methods, techniques, and evaluation criteria for obtaining results
Proven experience leading and developing direct reports, including coaching, performance management, and fostering a high-performing, collaborative team environment

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