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Senior Manager - Retail Brand Experience Strategy

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

82940.00 - 199144.00 USD / Year
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Job Description:

As the Senior Manager of Retail Brand Experience Strategy, you will play a crucial role in developing and optimizing retail formats and experiences that enhance customer engagement and differentiate our brand in alignment with our business strategy. You will lead the strategic development and execution of customer-focused experience strategies, marketing campaigns, and pilot programs in collaboration with various cross-functional teams, leveraging data and consumer insights to inform your initiatives.

Job Responsibility:

  • Ideate, evolve, and implement format strategies and initiatives for our store fleet
  • Collaborate with the Director to establish key performance indicators (KPIs)
  • Develop structured processes for collecting, implementing, and reporting insights and feedback from field teams
  • Conduct regular field visits and store audits
  • Initiate customer insights and research initiatives
  • Regularly report on the performance of retail standards initiatives to senior leadership
  • Design and implement innovative retail brand experience strategies
  • Lead the strategic brief and development process
  • Oversee the end-to-end delivery of campaigns and projects
  • Manage day-to-day relationships with agency partners
  • Continuously seek and implement more efficient and cost-effective ways of working
  • Foster strong partnerships and influence across multiple functions and levels
  • Collaborate with field leadership and store teams
  • Coach and mentor direct reports
  • Review and approve briefs and work outputs from direct reports

Requirements:

  • 7+ years of experience in Retail Marketing, Store Operations, or a related field, with a strong foundation in business, retail, and consumer understanding
  • Prior supervisory experience managing a small team (1-2 direct reports)
  • Willingness to travel a minimum of 25% to our retail stores
  • Bachelor’s degree in Business, Marketing, or a related field or equivalent (HS Diploma and 4 years of experience) required

Nice to have:

  • Proven ability to lead and implement experience strategies among cross-functional teams
  • Experience in developing measurement plans and regularly evaluating and optimizing work based on key programs and customer insights
  • Strong background in leading the creative development process
  • Proficiency in coordinating the printing and shipping of signage
  • Experience in developing comprehensive project plans
  • Strong financial acumen
  • Established relationships with key internal stakeholders
  • Demonstrated ability to analyze customer and field insights to drive strategic programmatic recommendations
  • Experience in developing and implementing standards or operational procedures in a complex retail environment
  • Proficiency in using customer experience management platforms
  • Strong strategic thinking skills
  • Exceptional communication skills
  • Ability to collaborate effectively
  • Self-motivated and able to thrive in a fast-paced, performance-driven environment
  • Intellectual curiosity and a willingness to challenge the status quo
  • Experience leading creative agency collaborations
  • Experience in coaching and developing a high-performing team
  • Master’s degree is preferred
What we offer:
  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access

Additional Information:

Job Posted:
February 20, 2026

Expiration:
February 28, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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