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The Senior Manager, RACE Team role will lead a cross-functional, agile marketing pod to advance consumer engagement. Responsibilities include using data and insights to develop marketing plans, sourcing customer insights, synthesizing inputs to develop solutions, and leading a team in a collaborative environment to execute innovative marketing initiatives.
Job Responsibility:
Use data and insights to develop business cases and marketing plans
Constantly source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways
Synthesize inputs to develop potential solutions and thoughtful actions
Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners
Develop the necessary learning agendas and KPIs to measure the impact on the business and provide learnings for future optimizations
Communicate ideas clearly and persuasively to influence partners and stakeholders
Create compelling narratives to drive strategic initiatives forward
Bring ideas to life through clear, impactful presentations and briefings
Confidently make decisions, or escalate where needed, to keep work moving forward
Socialize the team’s work within marketing and other areas of the organization to create awareness of the team’s output and learnings
Own project backlog and regularly adjust priorities based on business needs, consumer impact, and internal dependencies
Consistently provide direction to the team on what projects and outcomes should be the focus alongside clear timelines
Evaluate and filter opportunities coming to the team to determine how to allocate budget, time, and resources
Develop strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts
Reinforce a culture of trust, respect, openness, and accountability within the team
Maintain an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward
Requirements:
5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
3+ years of cross-functional leadership experience
2+ years of retail marketing or retail agency/strategy experience
2+ years of digital marketing experience including examples of testing and validating emerging opportunities
Bachelor’s degree in Marketing, Business, or related field
Nice to have:
Experience working in a highly-matrixed organization
A customer-first mindset that drives decision-making within the in-store and online customer experience
Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights
Budget management experience, which includes both the ability to make informed decisions on how marketing dollars should be allocated as well as the responsibility of tracking and communicating that spend
Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude
Proven track record of working collaboratively with internal and external partners to deliver business results
Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint
What we offer:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access
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