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FARBER Logo FARBER · -

Senior Manager, Programmatic & Paid Social

Canada 95000.00 - 110000.00 USD / Year · Job Posted May 16, 2026
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Job Description

Farber is seeking a Senior Manager, Programmatic & Paid Social to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber's non-search paid media portfolio, with a primary focus on programmatic and paid social. This is a high impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline, and a test-and-learn mindset. You will oversee agency-managed media in the near term while helping define and build Farber's future-state capabilities across DSPs, paid social platforms, ad operations, and measurement. The ideal candidate brings deep hands-on experience across programmatic and paid social, strong judgment on media strategy and channel economics, and a genuine curiosity for how data, technology, and creative can work together to unlock more efficient growth.

Job Responsibility

  • Campaign Management & Execution
  • Performance Analysis & Reporting
  • Strategy, Innovation & Collaboration

Requirements

  • 7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis
  • Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools. Experience with The Trade Desk, StackAdapt, DV360, CM360, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads, and Google Ad Manager is strongly preferred
  • Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers
  • Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation across programmatic and paid social
  • Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices
  • Strong proficiency with Google Analytics and media measurement or attribution platforms
  • Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup, pixel troubleshooting, and familiarity with verification and brand safety tools such as IAS, DoubleVerify, and MOAT
  • Exposure to placement setup, creative rotation, discrepancy troubleshooting, documentation standards, and workflow management across agency and in-house teams
  • Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset
  • Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required
  • Curiosity about creative automation, personalization, and emerging ad tech capabilities, including how DCO can support smarter testing and more relevant messaging
  • Strong strategic thinking, analytical rigor, and problem-solving ability in a fast-moving environment
  • Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations for stakeholders
  • Bachelor's degree or equivalent experience

Nice to have

  • Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset
  • Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required
  • Curiosity about creative automation, personalization, and emerging ad tech capabilities, including how DCO can support smarter testing and more relevant messaging

What we offer

  • Remote work model
  • Vacation and wellness days
  • Extended health and dental coverage, plus virtual doctor services
  • Employee Assistance Program and mental health resources
  • Company-matching retirement savings plan
  • Financial support for professional development
  • Annual company events
  • Exclusive access to perks and discounts
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