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Farber is seeking a Senior Manager, Programmatic & Paid Social to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber's non-search paid media portfolio, with a primary focus on programmatic and paid social. This is a high impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline, and a test-and-learn mindset. You will oversee agency-managed media in the near term while helping define and build Farber's future-state capabilities across DSPs, paid social platforms, ad operations, and measurement. The ideal candidate brings deep hands-on experience across programmatic and paid social, strong judgment on media strategy and channel economics, and a genuine curiosity for how data, technology, and creative can work together to unlock more efficient growth.
Job Responsibility:
Campaign Management & Execution
Performance Analysis & Reporting
Strategy, Innovation & Collaboration
Requirements:
7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis
Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools. Experience with The Trade Desk, StackAdapt, DV360, CM360, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads, and Google Ad Manager is strongly preferred
Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers
Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation across programmatic and paid social
Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices
Strong proficiency with Google Analytics and media measurement or attribution platforms
Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup, pixel troubleshooting, and familiarity with verification and brand safety tools such as IAS, DoubleVerify, and MOAT
Exposure to placement setup, creative rotation, discrepancy troubleshooting, documentation standards, and workflow management across agency and in-house teams
Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset
Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required
Curiosity about creative automation, personalization, and emerging ad tech capabilities, including how DCO can support smarter testing and more relevant messaging
Strong strategic thinking, analytical rigor, and problem-solving ability in a fast-moving environment
Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations for stakeholders
Bachelor's degree or equivalent experience
Nice to have:
Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset
Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required
Curiosity about creative automation, personalization, and emerging ad tech capabilities, including how DCO can support smarter testing and more relevant messaging
What we offer:
Remote work model
Vacation and wellness days
Extended health and dental coverage, plus virtual doctor services
Employee Assistance Program and mental health resources