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This role will also identify opportunities for Programmatic to launch and improve utilization of current toolsets to drive additional revenue or support operational efficiencies. This critical role is the Automation contact for Ad Platforms and across the entire Advertising Organization. The Senior Manager, Programmatic plays a key role in supporting the growth of Advertising Sales Automation Products.
Job Responsibility:
Manage and support the product development with Ad Platforms related to Programmatic solutions for the Ad Sales organization: Produce innovative business requirements that will drive more revenue or improve workflow based on our advertising sales and product expertise
Responsible for documenting product scoping with Ad Sales teams (e.g. RYM, Ops, Forecasting). Translate scoping into product requirements and business opportunities for intake
Manage, communicate, support prioritization and track business intake items with Ad Platforms
Be a subject matter expert in the Ad Sales Business, toolsets, processes, and workflows and have a strong relationship with our internal stakeholders: Maintain a strong relationship with all internal ad sales teams and Ad Platforms
Support Product Marketing in developing positioning and materials for marketplace or sales.
Be passionate and driven about everything Programmatic can do for a sales organization: Be an advocate for best practices and capabilities to improve workflows, sales channel friction and communications
Be current on features and functionality on the Programmatic Roadmap(s)
Primary internal programmatic expert for the sales team who can provide insights and knowledge to inform internal stakeholders of all levels as needed.
Provide executive leadership updates across all enablement initiatives within Advertising.: Manage, design and maintain updates on a weekly, monthly and quarterly basis
Ability to communicate and prioritize updates for leadership
Strong communication and documentation skills
Requirements:
8+ years in a product management, vendor management or planning role and 7+ years combined business and online digital experience
A solid understanding of Digital businesses and media markets/business models
Thorough understanding of self-service toolsets and automation related technologies
Prior experience integrating internal work and resources with outside vendors/partners
Proven track record of managing business needs against technology requirements
Demonstrated ability to take concepts from definition to development and launch
Experience with managing enterprise software, infrastructure services and/or software as a service offerings
Fluent in both "business" and "technology" styles of communication with the effective ability to translate and communicate between the two.
Experience creating and communicating product roadmaps and written product requests on behalf of the business
Ability to anticipate, identify and articulate the impact of emerging industry trends on the business
Exceptional written, verbal, interpersonal and problem solving communication skills
Experience working and leading cross functional teams in matrix environment
Excellent relationship management and negotiating skills
Passion for understanding and serving the unique community
Experience with Project Management tooling (SmartSheets, Confluence, Airtable etc.)
Bachelors Degree in Business Management, Advertising, Product Development, Computer Science or related field
BA/BS Degree
Nice to have:
Someone who has worked with Disney previously, in Ad Sales, Product Management highly preferred.