Senior Manager, Product Marketing, CVS Health

CVS Health

Location:
United States, Rhode Island

Category:
-

Contract Type:
Employment contract

Salary:

82940.00 - 182549.00 USD / Year

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Job Description:

The Senior Manager, Product Marketing is responsible for developing and executing B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio. The role involves developing breakthrough strategies, driving implementations, managing budgets, and partnering cross-functionally with product, sales, and enablement teams. The candidate will lead direct reports and ensure all campaigns create awareness, demand, and measurable results while optimizing strategies for better outcomes.

Job Responsibility:

Develop and execute a detailed, metric-based marketing plan informed by a deep understanding of the buying needs and challenges of customers and influencers
Develop creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines
Create positioning and messaging that attracts and converts prospects and leads
Produce sales enablement materials that help Sales close more deals
Build impactful and measurable go-to-market strategy and launch plans supporting business growth goals
Establish and leverage analytics to measure campaign success and innovate to deliver desired results
Manage a marketing budget, including forecasting projected and margin expenses, as well as submitting and tracking invoices

Requirements:

7-10 years of experience with healthcare or industry with similar considerations that inform marketing and messaging approach
3+ years of cross-functional leadership experience
2+ years of management experience (1+ direct report)
Expertise in B2B and B2C marketing where the clients are in the Fortune 500 and expertise of leveraging a surround sound/cross channel approach
Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity
Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling and quantitative and qualitative evidence
Bachelor's Degree or relevant equivalent experience required

What we offer:

Affordable medical plan options
401(k) plan (including matching company contributions)
employee stock purchase plan
no-cost programs including wellness screenings, tobacco cessation and weight management programs, confidential counseling, and financial coaching
paid time off
flexible work schedules
family leave
dependent care resources
colleague assistance programs
tuition assistance
retiree medical access

Additional Information:

Job Posted:
August 27, 2025

Expiration:
August 31, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager, Product Marketing

CVS Health

Location:United States, Rhode Island

Category:-

Contract Type:Employment contract