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As a Senior Manager of Product Marketing for Payments and Banking, you will own the full customer narrative across two of Bilt's most critical product features — the end-to-end lifecycle of how members pay rent and mortgage through Bilt, and activation and retention strategy for our newly launched card program. You'll develop and drive clear, compelling messaging and user journeys across every touchpoint, turning complex financial products into intuitive, motivating experiences that educate members, drive adoption, and sustain long-term engagement.
Job Responsibility:
Manage go-to-market strategy across new feature and benefit launches through messaging development, customer journey strategy, and asset creation
Own the timeline and core milestones for go-to-market deliverables to ensure a smooth and on time launch
Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves
Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features
Partner cross-functionally to determine creative ways to bring Bilt’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more
Collaborate with marketing counterparts at partner companies to bring initiatives to life with their approval
Analyze campaign and product performance and use results to iterate on product marketing strategy
Requirements:
4+ years of marketing experience
Experience at a fintech or adjacent category
Driven, hard-working, self-starter who can thrive in a fast-paced environment
Experience with copywriting, deck/asset creation, and an eye for design
Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
Cross-functional coordination and strong interpersonal skills
Organized and detail-oriented
Ability to work quickly and efficiently in high-pressure situations
What we offer:
Competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us